2022 Course Loyalty Loyalty Programs 
BlueOcean
DECEMBER 13, 2022
Check your wallet (digital and/or physical) – do you have loyalty cards for your favorite retail outlets? loyalty programs on average. Ulta tells a similar story— 95% of their revenue comes from their loyalty program members. The data is clear—loyalty pays… but it is often harder to achieve than it looks.
BlueOcean
MAY 13, 2021
Brand loyalty is a reflection of a customer’s commitment to a relationship with a given retailer or service provider. But, of course, the pandemic changed everything about all our relationships. Thus, a major driver of brand loyalty throughout the last year has been value. What worked in 2019 may not work in 2021 or 2022.
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ShepHyken
MARCH 28, 2022
What Today’s Guests Really Want When It Comes To Hotel Loyalty Programs Might Surprise You by Ellis Connolly. Hospitality Net) Why do so many hotel loyalty programs fail? My Comment: Here’s an interesting take on loyalty programs. And third, be honest and transparent, of course!
Retently
APRIL 5, 2024
Now, let’s cut to the chaise to uncover practical strategies that create such engaging retail experiences that foster loyalty and repeat business. It’s a well-known fact that crafting a standout customer experience in retail is central to building customer loyalty and fine-tuning interactions for that magnetic draw.
Currency Alliance
NOVEMBER 22, 2017
Take loyalty programs for example. I had so many loyalty cards a few years ago that it was like a running joke amongst my friends that when I went to pay for a round of drinks in a bar, several of them would fall out of my wallet and onto the floor. I don’t have any physical loyalty cards anymore.
Currency Alliance
DECEMBER 7, 2021
I heard it once, two weeks ago at a loyalty conference in London. Loyalty trends were being discussed, as well as what had been hot topics in prior years – some of which just faded away as fads. Most companies need to stay focused on what we call Loyalty Imperatives for this decade. The Loyalty Imperatives answer that question.
Currency Alliance
DECEMBER 20, 2022
Some brands will do this in 2023, but actually, the loyalty & marketing industries have learned from recent experience that this costs you money in the long run. So, while the major loyalty trends for 2023 will be oriented around cost control, this will be accompanied by refocusing investment where it’s most profitable.
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