Kayako
FEBRUARY 14, 2018
In 2018, the vast majority of products on the market are pretty similar. When consumers don’t feel the need to look around as much, your business depends on customer retention and loyalty to survive. Why bother with a customer loyalty program? What do we mean when we say “loyalty?”
Currency Alliance
JUNE 21, 2018
Compare that to a traditional loyalty program such as Amex or Tesco Clubcard, where that level of spend would have left you with around $0.40 Compare this to a typical loyalty program where only your top 20-30% of customers engage, and it becomes clear that investment in better-quality loyalty strategies really does pay.
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Customer Bliss
NOVEMBER 23, 2018
Today, I’m replaying one of our most popular episodes from 2018 about the employee experience and building customer loyalty at Hertz with Eric Smuda , VP of Customer Experience and Loyalty. You can refer to the original show notes to see some other specific tactics that Eric addressed in our interview.
Optimove
OCTOBER 8, 2020
For example, a marketer can determine that a loyalty program member who arrives at the brand’s eCommerce site will be greeted with a special offer, while everyone else sees nothing. Back in 2018, Gartner released research focusing on different types of personalization. The Helping Vs. Knowing Scale. Universal Events.
inmoment
JULY 18, 2018
Today’s marketers are increasingly seeing customer experience fall under their umbrella of duties, and it’s easy to confuse CX efforts with traditional marketing approaches such as loyalty marketing programs. However, marketers should be warned that this is a place where “similar” definitely does not mean “equal.”. But why stop there?
ReviewTrackers
JULY 11, 2018
Here is a list of business directories , social media channels, review websites , and listings platforms that your franchise marketing team can refer to when planting your franchisees’ flags on multiple digital properties. Customer loyalty programs and rewards and referral programs tend to work well for franchise brands.
Currency Alliance
JUNE 11, 2019
A 2018 Collinson study reported that 66% of financial services professionals say their bank “does not understand why customers are loyal or have a strategy to strengthen customer relationships”[i]. Rewards value rose 15% in Q3 2018 alone[vi]. Card attrition rates rose to 15% in 2018 from 10.5% Actually, they do. in 2017[vii].
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