The Reasons Behind Apple’s Customer Loyalty and High NPS
Retently
SEPTEMBER 17, 2018
According to NPS Benchmarks , Apple’s NPS score in 2017 was a resounding 72 , which is significantly higher than the average NPS score of the consumer electronics industry. In 2007, its NPS was a respectable 58. Because NPS is related to a company’s growth and customer retention levels.
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