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Creating Fans, Not Just Customers: Metro Bank’s Journey to Customer-Centricity

InMoment XI

In the midst of a financial industry crisis, Metro Bank emerged in 2010 with a bold vision—to create fans, not just customers. They envisioned a landscape where exceptional customer service, inviting environments, and a commitment to personal connections prevailed over the conventional transactional approach.

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How Marmalade Insurance Has Utilised Customer Feedback Software to Help Improve CSAT and Increase Their Net Promoter Score

CSM Magazine

This unerring focus on the customer, not only in attracting new ones but really listening to their existing ones, has been a key element of the organisation’s success and growth to date. Part of this approach is their customer feedback process, which they introduced in 2020, with the help of customer feedback software provider, CustomerSure.

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The Future of VoC Actionable Insights: Assistance Engines

Experience Matters

Before I describe Assistance Engines, I want to go back to 2010 when I labelled VoC technologies as Customer Insight & Action (CIA) Platforms. The naming was important, because it correctly identified that vendors needed to focus more on “insight & action” than on customer feedback.

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How to Drive Voice of Customer Insights Company-wide: 3 Steps

ClearAction

How to Drive Voice of Customer Insights Company-wide: 3 Steps Lynn Hunsaker. Who needs to hear customer feedback? Just your customer-facing staff? Why: satisfied customers make payroll possible — and everyone’s decisions, attitudes, and handoffs have a ripple effect on customer experience excellence.

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CustomerSure named as Finalist in the UK Customer Satisfaction Awards

customer sure

The UK Customer Satisfaction Awards is a national award scheme, operated and judged by the Institute of Customer Service, a bastion of customer service excellence, meaning standards are incredibly high and the judging process is robust. CustomerSure was a clear winner for us to partner with for a number of reasons.

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Everything You Need to Know About Survey Response Rates

GetFeedback

Customer feedback can reveal opportunities for major business growth—what customers want, straight from their own mouths. Customers benefit from sharing feedback too. Consumers want a personalized customer experience , and they’re willing to hand over data to get it. The feedback conundrum.

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Seeking a New VOC Vendor? Here’s How to Make the Transition

CloudCherry

According to the Forrester report, many VoC programs are still immature and face common challenges: Not Listening to Customers. Failure to capture unstructured and unsolicited feedback. Not Interpreting Feedback. Not Acting on Insights. But voice of the customer data can also come in real-time.

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