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What Does Brand Authenticity Look Like on Social Media in 2019?

Lithium

The honeymoon phase between consumers and social media is over. People are no longer wowed by the “newness” of social media or content with brands simply being present on their favorite platforms. In fact, a Marketing Land article found that people are growing more skeptical of businesses on social media.

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What Does Brand Authenticity Look Like on Social Media in 2019?

Lithium

The honeymoon phase between consumers and social media is over. People are no longer wowed by the “newness” of social media or content with brands simply being present on their favorite platforms. In fact, a Marketing Land article found that people are growing more skeptical of businesses on social media.

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article thumbnail

What Does Brand Authenticity Look Like on Social Media in 2019?

Lithium

The honeymoon phase between consumers and social media is over. People are no longer wowed by the “newness” of social media or content with brands simply being present on their favorite platforms. In fact, a Marketing Land article found that people are growing more skeptical of businesses on social media.

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Reputational Risk Explained: Effective Strategies to Build Trust and Credibility

BirdEye

Your brand reputation management should be your #1 marketing priority. It occurs when actions, events, or circumstances lead to a negative perception that can damage one's reputation. Inappropriate or damaging social media use Social media marketing is an art. What is reputational risk in marketing?

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Supercharging Your Tech Stack with Totango: Streamline Your Workflows

Totango

In 2009, Apple debuted its “There’s an app for that” commercials – and started a worldwide phenomenon. While back then, there were around 100,000 apps available for download, today, there are literally millions of apps on the market. The phrase spread like wildfire and has provided fodder for cheesy dad jokes to this day.

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How to create and update your Foursquare business listing

BirdEye

Since its launch in 2009, Foursquare has become a go-to app for users looking to connect with friends and explore new places. Most people know Foursquare as a social media platform that lets users check in to locations and share their experiences with friends through photos, tips, and comments. So, what are you waiting for?

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What Every Marketer Needs to Know about Brand Image, Equity, Personality & Archetypes

C3Centricity

According to Wikipedia , a brand is: “a set of marketing and communications methods that help to distinguish a company from competition and create a lasting impression in the minds of customers.” There may also be other things which are directly associated with the brand, such as a celebrity, an event or a cause it supports.

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