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Is the Chief Experience Officer a Worthwhile Addition to the C-Suite?

Retently

How do you approach customer happiness in your company? Do you simply rely on the generic “the customer is always right” speech, or do you have a customer-centric culture in place that’s overseen by a professional who understands how customers think and feel, and who knows how to get that point of view across to other employees too?

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How to Update Your Marketing with a Customer First Strategy

C3Centricity

All marketers know their marketing 5Ps, but how do you update your marketing when you adopt a customer first strategy? This is the easiest of the marketing 5Ps for a customer centric organisation to adapt because a customer first strategy is all about your customers. NPD #Customer #Marketing Click To Tweet.

Strategy 120
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How NOT to survive in a disrupted world – the case study of UK retailer, FatFace

ijgolding

The word ‘disruption’ is one of the most commonly used with reference to business and commerce around the world today. In the UK, retailers have been struggling with this concept since the demise of 100-year-old Woolworths in 2009. they would have realised that things needed to change.

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Is the Chief Customer Officer a Worthwhile Addition to the C-Suite?

Retently

How do you approach customer happiness in your company? However, making sure customer experience is handled the right way throughout your entire organization can be pretty difficult – especially if you have a large business with multiple departments and branches. Well, that’s where the Chief Customer Officer comes into play.

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Redefining Convenience for the People of Africa: an Exclusive Interview with Mr. Joseph Kuvor, Customer Experience and Marketing Group Head, Zoona Transactions International

Customer Guru

At Customer Guru, we believe that Customer Experience (CX) should be the number one priority for all the Indian businesses so that they become more sustainable and successful globally. Thus, we are on a mission to spread this awareness, inspiring and guiding professionals to adopt and inculcate a customer-centric approach.

Groups 112
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Is This the End of Customer Success Software as We Know It?

Gainsight

The critical role played by customer success (CS) teams is well known, as is the importance of the customer success software powering these teams. But, could thinking about customer success software as a category be leading us down the wrong path? Customer Success in Every Department. But, something didn’t add up.

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What Every Marketer Needs to Know about Brand Image, Equity, Personality & Archetypes

C3Centricity

I like his idea because the relationships a brand builds with its customers have become vitally important in today’s world of social media. I did notice that he recently started referring to these as societal rather than relational, in line with today’s more usual vocabulary. SOURCE: Apple.

Brands 159