2008 Culture Customer Centricity Engagement 
ijgolding
FEBRUARY 5, 2018
As CEO and co-founder of MarketCulture Strategies , he, like everyone he associates with, is on a mission to get companies to understand the importance of customer culture: Ian. Was HP a customer focused organisation at that time? Is it really possible to measure customer culture? It was vital to get it right.
ijgolding
JUNE 25, 2017
My seven ‘tips’ that will enable any organisation to become genuinely customer centric, have allowed me to share my experiences, thoughts, case studies, successes and failures observed over the last twenty three years, helping organisations and practitioners to put the customer (and employees) at the centre of their respective universes!
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Strativity
NOVEMBER 28, 2022
On the TV closest to our table, the news anchor announced that it felt like 2008 all over again and that corporations didn’t know how to react. Looking around at the table at my four kids and husband, I realized how much has changed since 2008. A future-proof approach to brand tracking.
Retently
JULY 28, 2023
How do you approach customer happiness in your company? Do you simply rely on the generic “the customer is always right” speech, or do you have a customer-centric culture in place that’s overseen by a professional who understands how customers think and feel, and who knows how to get that point of view across to other employees too?
Lumoa
JUNE 14, 2023
Another thing that this email makes evident is the witty and engaging tone of voice that Netflix adopts when communicating with customers. By inserting humor , wit, and enthusiasm into their customer interactions, Netflix shows that they are not only listening to customers but also engaging with them on a personal level.
Beyond Philosophy
JULY 19, 2018
Thaler and Sunstein, 2008, 2009). The BMA believes an opt-out policy “ will lead to a cultural change so that organ donation is seen as the norm rather than the exception.”. But renewing a product automatically without checking with the customer is a horse of different color, isn’t it? Sources: Samuelson, W. &
Storyminers
JULY 6, 2020
She’s got more than 25 years of experience (both client-side and vendor side) helping companies understand their employees and customers and identify what drives retention, satisfaction, engagement, and the overall experience – so that employees, customers, and businesses reap the benefits and achieve their desired outcomes.
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