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The importance of customer culture – an interview with Chris Brown

ijgolding

As CEO and co-founder of MarketCulture Strategies , he, like everyone he associates with, is on a mission to get companies to understand the importance of customer culture: Ian. Ultimately, the marketing strategy will only be effective if the culture of the organisation is aligned to creating customer value.

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Four of the Most Successful Employee Engagement Strategies Also Drive Customer Experience

CX University

There are hundreds of best practices for employee engagement, and all of them are being practiced by firms across this good, green Earth: at some growing businesses, at some failing businesses too. My question is, “How do we know which best practices will most benefit our employee engagement initiatives? This is true in remote working.

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Improving patient access and healthcare literacy [PODCAST]

Clarivate

Making significant strides towards patient access, education and engagement is the mission of Patient Connect. Dr. Grace Lomax, who co-founded Patient Connect with her sister in 2008, came up with the idea for the solution when she started asking patients in her clinic what information they wanted when and how.

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Learnship Launches Sprint to Make Customer Care Professionals Fluent in English in Record-Breaking Time

CSM Magazine

Each week, learners get to take on new indispensable vocabulary through engaging digital modules, and spend a full hour practicing relatable scenarios, such as answering customers’ questions about delayed deliveries or processing a return, with a professional trainer, until they become foolproof. About Learnship.

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Employee Engagement Requires an Authentic Contract with Leadership: Two standout cases in Energy and Insurance

CX University

Of these three rewards, the highest correlation exists between employee engagement and customer satisfaction. These two are more closely linked than sleeping pills with sleep, or ibuprofen with pain reduction (Moore and Humphrey, “The link between customer engagement and employee engagement”).

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Is the Chief Experience Officer a Worthwhile Addition to the C-Suite?

Retently

Do you simply rely on the generic “the customer is always right” speech, or do you have a customer-centric culture in place that’s overseen by a professional who understands how customers think and feel, and who knows how to get that point of view across to other employees too? How do you approach customer happiness in your company?

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What is Experience Leadership Mastery?

ClearAction

When you start your experience strategy with expectations and annuities, you’re on the path to engage every work group across your enterprise to ensure great customer experience, partner experience, and employee experience. Experience Leadership strengthens the 1st 2 columns’ performance. It’s urgently needed!