2007 Metrics ROI Strategy 
Horizon CX
MARCH 10, 2023
A permanent autonomous CX department immediately requires answering the dreaded ROI question at least annually, for which the community has yet to widely and satisfactorily answer. A permanent autonomous CX department often gets tasked with enterprise-wide metrics such as NPS yet no supervisory oversight, which sets up tension and conflict.
Oracle
DECEMBER 21, 2020
The Pinpoint Award for Best Account-Based Marketing Strategy. The Upshot Award for Best Demonstrated ROI (Marketing). The Upshot Award for Best Demonstrated ROI (Sales). The Upshot Award for Best Demonstrated ROI (Sales). The Upshot Award for Best Demonstrated ROI (Service). The Nexus Award for Best CX Ecosystem.
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ClearAction
NOVEMBER 13, 2014
In 2007, the Marketing Performance Management Study by VisionEdge Marketing found that companies were adding MO to the marketing function to help ensure systems, processes, and tools were in place to support marketing performance measurement and management. By 2009, other marketing studies began to incorporate questions about MO.
Education Services Group
FEBRUARY 25, 2019
Unless you’re one of the first people to buy an iPhone, way back in 2007, there was probably a time when you thought a smartphone was unnecessary. As with any adoption metric, there’s no hard-and-fast answer for how often customers should be logging in. Is Your Customer Getting The ROI That They Expect? The Bottom Line.
Education Services Group
FEBRUARY 26, 2019
Unless you’re one of the first people to buy an iPhone, way back in 2007, there was probably a time when you thought a smartphone was unnecessary. As with any adoption metric, there’s no hard-and-fast answer for how often customers should be logging in. Is Your Customer Getting the ROI They Expect? The Bottom Line.
BirdEye
MAY 10, 2023
That’s where a great marketing strategy comes into play. In this blog post, we’ll share 12 marketing strategy examples to help get your creative juices flowing. Plus, we’ll provide tips to ensure your strategies are successful. Table of contents What is a marketing strategy?
Storyminers
JULY 6, 2020
Prior to joining Temkin Group, she implemented the CX strategy and managed the Voice of the Customer program for Crowe Horwath LLP, one of the top 10 public accounting and consulting firms in the US. Arie is a Customer Insight, Customer Strategy, Customer Lifecycle Management, and Innovation Independent Consultant. Arie Goldshlager.
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