CSM Magazine

MARCH 20, 2023

How Brands Become Icons – Douglas B. Holt This book is a must-read for those interested in the history of popular American brands. The author attributes their success to “cultural branding.” Harley-Davidson uses themes of freedom, liberty, and open roads to build its brand. Be sure to check it out!

Marketing 52

Marketing Social Media Advertising Case Study 52

Hero Digital

APRIL 8, 2020

In 2009, researchers from University College London discovered a peculiar thing about habits. How can brands respond to them? Business solutions are moving into the world of consumers more quickly than ever. We predict that the need for brands to deliver more intimacy will continue after the threat of COVID-19 recedes.

Banking 104

Banking B2C Healthcare Study 104

Grade.us

MARCH 31, 2020

If customers have strong relationships with brands, Covid-19 won’t change that. New relationships with unproven brands. Poor relationships with underperforming brands. Customers typically don’t wait for a pandemic to end a relationship with an underperforming brand. Other consumers did it too.

Consumers 32

Consumers Resources Fashion Tips 32

Smith+co CX

FEBRUARY 27, 2013

It began with an idea It was while Ni Dhulchaointigh was studying for an MA in Product Design at the RCA in London in 2003 that she had a bit of an idea. “I Our research into those brands that are transforming their markets concluded that many of them share ‘A purpose beyond profit’. I don’t want to buy new stuff all the time.

Brands 28

Brands Video Innovation User Experience 28

Natalie Petouhof

MARCH 6, 2017

This is enticing because leaders want to know what they need to “do” to create and/or transform their culture and leadership to build a network of like-minded leaders and human capital that will attract customers for life and employees that are brand advocates. 1-selling Greek yogurt brand in the U.S.

Culture 40

Culture Company Competitive Advantage Conference 40

Comm100

MARCH 27, 2023

By allowing a chatbot to handle the most time consuming and unrewarding work, agents can focus their time on more engaging questions and tasks. Ocelot Headquartered: Boulder, Colorado Founded: 2003 Ocelot provides an AI communications and student engagement platform focused on enrollment and retention.

Chatbots 164

Chatbots Multi-Channel Knowledge Base Wait Times 164

SmartKarrot

FEBRUARY 4, 2022

Founded as a search engine by Larry Page and Sergey Brin, Google grew to become a strong technology brand. As a result, consumers end up having a positive experience when they interact with the business’ front-end executives. Founded in: 2003. Founded in: 2009. Founded in: 2003. Founded in: 1998. Founded in: 2018.

Company 10

Company Software Financial Tools 10