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How to Write a Really Bad Survey

PeopleMetrics

I have been writing and taking surveys for 30+ years. And when I first started writing surveys, I wrote my fair share of bad ones too. Today, there are more surveys sent out than ever before. And this means more bad surveys than ever are being sent out to customers, guests, patients, and employees. No bad surveys.

Survey 71
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Lesson #2: CX Measurement Is Hot, But It's Not What You Think It Is

PeopleMetrics

As noted previously, the term VoC is frequently used to describe the measurement of the customer experience; so is the term customer experience management (CEM). A consulting firm mentioned in the introduction, Forrester , coined a third term: customer feedback management (CFM).

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Lesson #6: You Have To Use NPS, But You Should Also Include Other Measures of CX In A Transactional VoC Survey

PeopleMetrics

As we discussed in Lesson #5 , NPS is important to include in your VoC program, but if you’re running a transactional VoC survey, you need other ways to measure the most recent customer experience alongside NPS. You must combine NPS with an individual measure of the customer experience in a transactional VoC survey.

NPS 82
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Survey Health Is Everything. The Success of Your VoC Program (And Probably Your Job) Depends on It.

PeopleMetrics

Today, I am going to focus on a very important topic – survey health. Let’s start with the obvious… if survey health is poor, nothing else you do with your VoC program will matter. The quality of your questions won’t matter, the beauty of your dashboards won’t matter, and your case management workflow won’t matter either.

Survey 61
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5 Strategies for CX Excellence

PeopleMetrics

No matter what it is, ask for feedback immediately after that experience, every time, all the time. And make the survey as short as possible - 3 minutes maximum! Customer feedback should NOT be anonymous. Regularly reach out to your employees via anonymous surveys to see how they are doing and what could be better.

Strategy 163
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A Bonus Recommendation for Reopening Your VoC Program

PeopleMetrics

In this blog post, I am offering a bonus recommendation for reopening your VoC program: Include video in your surveys. Video is what most engages customers. Video captures customer feelings and emotions better than anything else. What is the best way to incorporate video into your surveys? Add video to your surveys!

CEM 71
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5 Recommendations for Reopening your VoC Program

PeopleMetrics

These recommendations are assuming a post-transactional survey with people-based touchpoints (e.g., visit to retail store, hotel, customer home, etc.). Add an “NPS Safety” question in the very beginning of the survey. Safety is everything these days, so get to it right away in your survey. Yes, before NPS.

CEM 121