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If you want a consistent experience across all touchpoints, you must ask for customer feedback at each one

PeopleMetrics

Understanding the various touchpoints (e.g., Once you’ve mapped out your touchpoints, it’s often helpful to group them into channels. Contact Center: an important touchpoint where customers call for more information or assistance. Mapping your touchpoints. Ready to collect feedback at every touchpoint?

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Top 5 Customer Service & CX Articles for Week of February 19, 2024

ShepHyken

I do like the customer experience definition, which is every touchpoint from the first interaction until the customer is no longer doing business with you. In addition, there are several descriptions of programs from rockstar brands you will recognize. These are companies who also have significant brand loyalty.

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McDonald’s Appoints Manu Steijaert as Global Chief Customer Officer

CSM Magazine

It will allow McDonald’s to provide a unique customer experience at every touchpoint, digital and physical. As customer needs continue to evolve, we will create a frictionless Brand experience across all our service channels using the insights generated from our increasingly important digital platforms.

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Lesson #2: CX Measurement Is Hot, But It's Not What You Think It Is

PeopleMetrics

They also can include questions about customers’ experience with competing brands and identify gaps compared to these competitors. These surveys will also help you ask the right questions for the touchpoints that really matter to your customers and are usually well worth the investment! Click here to download the book.

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Long Live The Service Design Agency

Kerry Bodine

This post originally appeared in my regular column in Touchpoint Journal , published by the Service Design Network. But thinking that we’ve seen the last of service design agencies is like thinking that we’d seen the last of startups when the first dot-com market collapsed in 2001. We howled didn’t have “a seat at the table.”

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Long Live The Service Design Agency

Kerry Bodine

But thinking that we’ve seen the last of service design agencies is like thinking that we’d seen the last of startups when the first dot-com market collapsed in 2001. This post originally appeared in my regular column in Touchpoint Journal , published by the Service Design Network. Service design agencies are here to stay.

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Driving Change in the Auto Industry at Volkswagen Australia

Think Customers

A study shows that licensing rates for people under 25 in Victoria, one of Australia’s most densely populated states, had dropped from 77 percent in 2001 to 66 percent in 2015. It’s also too early to tell whether any of these new partnerships will change brand perceptions of the auto companies and yield meaningful results.