Net Promoter Score® 101: The Complete Guide
APRIL 3, 2018
The Net Promoter: what is it? The Net Promoter Score (or NPS) was designed by Fred Reichheld in 2003 to measure loyalty. Soon after, NPS gained popularity and used to be implemented everywhere: from customer service interaction to every individual customer touchpoint. Promoters are significantly more loyal, so most businesses would do well to create promoters and decrease detractors. Net Promoter in a nutshell [infographic].