Remove services gold-b2b-journey-mapping
article thumbnail

The desire to make a difference in creating a customer-oriented culture – an interview with Kathy van de Laar

ijgolding

This year, Ian Golding (that’s me), will officially become the author of a book. My background was call centers and phone-based customer contact and I was one of a small team of people working with clients like AT&T, FedEx, IBM to improve their phone-based customer services. A lifetimes ambition, I am beyond excited!!

article thumbnail

Three Steps to Excellent CX: Measure, Manage, and Improve

Daniel Group

In the B2B world where we work, a critical first outcome is getting the data right. These comments are feedback “gold” is. Live interviews (phone calls) are still the gold standard in the B2B world for collecting customer feedback. Also, customer journey mapping can be beneficial at this point.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Into the Unknown! The parallel universe of self-publishing – the experience of publishing a book about customer experience!

ijgolding

The post you are about to read has been more than 12-months in the making, and concerns a journey which relatively few of us will ever experience. The ‘self-publishing’ journey, as seen through the eyes of a first time author. And there were freelancers and organisations who could help us through every stage of the publishing journey.

article thumbnail

#CXSecrets: Collecting Feedback IS a Touchpoint

PeopleMetrics

When mapping out these touchpoints to better understand the customer journey, some companies will identify 5 to 10 touchpoints, while others might identify 50 or 100. If you're a B2B company, you may think about the first interaction prospects have with your sales team. Touchpoints vary. Print this article. More #CXSecrets.

article thumbnail

6 Deep Audience Research Methods to Improve Your Targeting

GetFeedback

In fact, 60-70% of B2B marketers admit they don’t understand their buyers, which is exactly what buyer personas are designed to do. It’s why companies like HubSpot are ditching them for more intensive audience targeting and customer journey mapping: it provides a better experience from start to finish. . The good news?

article thumbnail

Do your customers a favor and give them back their time

Truthlab

The same can be said about saving a customer time along the product experience journey. Customers now measure value based on service efficiency. So when you optimize a product experience in the same way athletes train to perfect their game, you can also bring home the gold. Friction = death.

article thumbnail

Customer Experience Influencers You Must Follow – Part 1

Customer Guru

Customer experience (CX) is the relationship of a customer with a business at all touchpoints during the period of the customer journey. Adam Toporek is internationally renowned for his expertise as a keynote speaker, customer service expert, and front-line trainer. There is no denying that it is critical to business success.