Remove Multi-Channel Remove Retail Remove ROI Remove Touchpoint
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When Optimove Becomes Your Brand’s Happiness Lab

Optimove

One such brand is American stationery and gift retailer Paper Source, an Optimove client. Using customer behavioral data to improve the ROI of acquisition campaigns is an excellent example of creative thinking. It’s all about hitting the right touchpoint. Marketing Manager at Paper Source. ” said Darby.

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2023 Banking Outlook: Mid-Year Update

West Monroe

In our 2023 Outlook: The Future of the Banking Industry , we anticipated murky waters and a rising need for the use of digital solutions to better evaluate profitability, identify key customer touchpoints, and work to prevent deposit outflows and overconcentration. Are there channels more optimized to bringing in stickiest deposits?

Banking 52
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15 Best NPS Tools & Software in 2024 [Free Version, Features & More]

SurveySensum

You will need dedicated NPS software with innovative survey distribution channels, and specific analytic and reporting features to conduct successful NPS surveys. Most companies restrict survey volume by pricing tier, depending on the number of surveys you send via a particular distribution channel. How to choose the right NPS tool?

NPS 52
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Pay with points: unlocking loyalty program value

Currency Alliance

It also implies that the customer can do this quite easily and freely, across a large proportion of a brand’s inventory, in its primary commerce channels. In short: it will increase loyalty engagement by enabling greater freedom and choice around redemptions; and, when dynamic value allocation is incorporated, will produce greater ROI.

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11 best Voice of the Customer tools to listen to your customers effectively

SurveySensum

It not only automates the entire process of capturing customer feedback, but it also gathers it from multiple channels like website, in-app, social channels, surveys, emails, etc, and stores them in one place. ROI-assurance . It uses a multi-layered analysis tool to identify the customer’s intent while writing feedback.

Tools 52
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Loyalty: On the Cusp of Major R(E)volution

Currency Alliance

Stated a different way, ROI from loyalty marketing investments could grow exponentially with a few tweaks that put the customer´s interests first. 2017 will be the year in which brands must enhance the real value of their currency and align all touchpoints with a broader and compelling loyalty strategy.

Loyalty 52
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Innovators break the mould, at the 2020 Loyalty Magazine Awards

Currency Alliance

While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause. Alongside retail, news brands have been among the hardest hit.

Loyalty 52