Remove Innovation Remove Loyalty Programs Remove Marketing Remove Sports
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Building a Better Loyalty Program (and the Reward for Getting It Right)

BlueOcean

loyalty programs on average. If, for example, you’re a member of Nordstrom’s loyalty program, Nordy Club, you’re among a group of customers who are likely to spend three to five times more than non-members, and are consequently driving two-thirds of Nordstrom’s sales. The Downlow on Loyalty: Reciprocity is Key.

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Retail Customer Experience: Strategies for Keeping Shoppers Engaged and Loyal

Retently

Because in a market brimming with choices, the way customers feel about your business can set you apart. Innovative retailers are leveraging technology to enhance the in-store experience and boost brand awareness. What sets an exceptional retail customer experience apart? Why does this matter so much?

Retail 78
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Marketing predictions CMOs need to consider in 2018

Alida

Marketers are always looking for new ways to create experiences that resonate with customers, and 2018 will be no different. Experts believe that in 2018, marketing leaders will be dealing with disruption and adapting emerging technologies that are starting to mature beyond their initial hype. CMOs become customer-obsessed.

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The Experience Margin: Only CX can save retail brands

Currency Alliance

This has come at the cost of innovation, experimentation, and ultimately customer experience. This is tantamount to shrinkage – because as the economy expands to accommodate new services and innovative customer experiences, retail occupies an ever smaller market share. Missed opportunities. Currency Alliance can help.

Retail 110
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Brand Move Roundup – September 18, 2020

C Space

The specially equipped vans could generate electricity for 72 hours straight and could potentially replace the diesel-fuelled mini generators that typically power outdoor sporting events, concerts and festivals with a zero-emissions alternative. Nearly eight in ten (77%) of the sports videos uploaded to Twitter between Jan. 1 and Sept.

Brands 40
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Brand Move Roundup – July 21, 2020

C Space

In November it sold StubHub , an online marketplace for concert and sporting event tickets, to Switzerland-based rival Viagogo for $4 billion. What we see across the whole industry is that the used car market is really buoyant.” Innovation is a hallmark,” said Chris Brandt, the company’s CMO. “We on July 21. [We

Brands 52
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Customer Experience for the Future: Outside-In Beyond Skin-Deep

ClearAction

In the quest for "outside-in" most companies have voice of the customer programs, loyalty programs, and high-touch service. Customers have already paid fair market value for our product. Second, it is the key to being more innovative, and more successful in launches. are by customer or by department.