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NPS vs. Social Media For Market Research

Retently

One of the most common questions we receive, as an NPS®-focused software business, is how Net Promoter Score® differs from the type of data you can extract by studying people’s reactions on social media platforms like Facebook, Twitter and Instagram. NPS Measures Customer Satisfaction, Not Public Opinion.

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Integrated CX: The Complete Guide

InMoment XI

By amalgamating data from sources like sales, marketing, and customer support, integrated CX provides a holistic perspective, enabling organizations to understand customer behavior and preferences more thoroughly. This includes website visits, social media engagement, purchases, customer support interactions, and more.

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Automotive Reputation Management: Win with Digital and Drive Customer Acquisition

InMoment XI

With online reviews, social media comments, and public customer feedback making a major impact on the reputation of automotive businesses — car dealerships, auto repair shops, service centers, parts retailers, etc. 54% of car buyers would pay more for a better buying experience. Improved brand perception.

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Mastering Customer Effort Score: 9 Best Practices for Exceptional Customer Experience

SurveySensum

Just as I was about to say goodbye, the agent dropped the bombshell – a sale on the exact phone cover I had my eye on! According to a research study by Gartner on Effortless Experience found that 96% of customers who had high-effort experiences reported being disloyal, compared to only 9% of customers with a low-effort experience.

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5 Simple Steps Retailers Can Take to Build Stronger Relationships with Customers

InMoment XI

As customers seem to shop solely based on the best deal, it can be difficult to build customer loyalty in retail, which leaves many brands wondering if customer loyalty is even worth the effort. Many studies show that repeat customers are likely to purchase more frequently, spend more money, and pay a premium for a product.

Retail 493
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AI Tools To Streamline Lead Generation

Magellan Solutions

Lead generation is a crucial aspect of sales and marketing. This process involves nurturing prospects through social media marketing, gamification, whitepapers, online courses, or other lead generation strategies. Once you have gained your prospects’ interest, you can push them further into the sales pipeline.

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How to Turn Social Media Customer Service into a Marketing Strategy

ShepHyken

Earlier this month I attended Social Media Marketing World , the largest conference on social media marketing in the world. Over the last few years, customer service has shifted from traditional phone support toward social media channels like Twitter, Facebook, Instagram, and others. Social Proof.