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How to Establish a Customer Journey Through Email Marketing for Your Ecommerce Brand

Second to None

Email marketing remains one of the most effective ways to establish customer relationships and boost ecommerce sales. Again, your customers are exposed to a lot of distracting content online. Boosting ecommerce sales via email marketing requires finding ways to keep their attention.

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Understanding The Relationship Between Brick-And-Mortar and eCommerce Retail

Second to None

For the latter, brands that curate a digital experience that allows customers to complete their entire purchasing journey, from product research to delivery, all from the comfort of their home can be very attractive. Second To None empowers customer-centric brands to deliver consistent, intentional and authentic consumer experiences.

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Voice of Customer Analytics: What, Why, and How to Do It

Lumoa

Voice of Customer (VoC) is not a new concept. It’s a strategy that many companies have used for years to understand and prioritize customer needs. In this article, we’ll go over what Voice of Customer data analytics is and the different types. In This Article: What is Voice of Customer Analytics?

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Create An Online Experience That Reduces Cart Abandonment Rates

Second to None

This is especially true for retail brands because eCommerce availability has become omnipresent in the industry. If you are not aligning your eCommerce brand experience with the rest of your consumer touchpoints, it will be challenging to retain a positive brand perception.

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How CX Is Impacting Consumer Preferences For Emerging Fast-Casual Brands

Second to None

In the past, convenience was offered via rapid speed of service and enhanced drive-thru technologies, but now this value is being taken care of via eCommerce channels. 2] Fast-casual brands need to make sure they are churning out positive customers via these interactions, because it is an easy source of establishing loyalty.

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A new era for digital Voice of the Customer

OpinionLab

Pretty soon, our familiar [+] feedback symbol was seemingly ubiquitous as our little company was doing business with a Who’s Who of ecommerce early-adopters who leveraged OpinionLab to guide their growth.

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How To Stand Out In The Sportswear Industry

Second to None

By tailoring your services to provide this level of value, you are positioning your brand to both endear itself to customers for the long-term and contributing to a winning platform in the present. One industry that is especially competitive, and has high rates of customer loyalty, is sportswear.