article thumbnail

The Spectrum of Data-Driven CX (And Why There’s No Magic Metric)

Experience Investigators by 360Connext

CX teams use a variety of metrics to guide their efforts, drive improvements, and measure ROI. It’s easy to focus so much on gathering data or finding the perfect metric… we end up spending more time measuring than actually executing our ideas. We want to dispel the belief CX teams need perfect data to move forward.

Metrics 270
article thumbnail

3 Tips for Insurance CX Programs Looking to Collect Valuable CX Data

InMoment XI

Insurance brands have a unique set of challenges to overcome in order to find the valuable customer experience (CX) data they need to improve experiences. And for insurance CX programs, customer data is a key source of information that can help insurance companies cultivate a growing trust with their consumers.

Insurance 493
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Customer Journey Touchpoints to Measure

Lumoa

In reality, there are several customer touchpoints along the customer journey where you can (and should!) Different surveys help you measure the experience appropriately at all customer journey touchpoints, and there is no one-size-fits-all. Each of these customer touchpoints are important for the company to get right.

article thumbnail

Creating Fans, Not Just Customers: Metro Bank’s Journey to Customer-Centricity

InMoment XI

The collaborative effort aimed to redefine their insight strategy by incorporating competitive benchmarking, relationship surveys, and touchpoint surveys to understand customer “moments of truth.” Tool Implementation and Adoption: InMoment provided tools and methodologies for data collection, analysis, and dissemination.

article thumbnail

Predictive Analytics Examples that Demonstrate Its Impact on Customer Experience

InMoment XI

Organizations should take a closer look at predictive analytics examples to discover the myriad of ways that data and artificial intelligence (AI) can power more personalized customer experiences and enhance brand loyalty and customer retention. What is Predictive Analytics?

Analytics 260
article thumbnail

10 Tips to Improve Customer Effort Score and Increase Your Customer Loyalty

SurveySensum

The major reason for customer churn lies in the fact that how much effort they had to put in to get a certain product or service and this is usually unknown to the company. Measuring Customer Effort Score (CES) can help you find out why customers struggle to do business with your company. Let us help you with that!

article thumbnail

10 Customer Effort Score Tools in 2022 – Free & Paid

SurveySensum

But, it then became evident that customer loyalty also resembles the effort your customers put in to acquire your products and services. And, that means the more extra effort they need to put in to interact with your business, the more disloyal they become. . Explaining CES tools and CES score. A good CES score.