InMoment XI

MAY 1, 2013

We at Allegiance spend a lot of time helping customer experience (CX) and voice of customer (VoC) practitioners make the business case for their programs and measure financial ROI. Because executives reasonably expect to see evidence supporting investment decisions. Can’t argue with that.

ROI 200

ROI Voice of Customer Financial Measurement 200

InMoment XI

MAY 1, 2013

We at Allegiance spend a lot of time helping customer experience (CX) and voice of customer (VoC) practitioners make the business case for their programs and measure financial ROI. Because executives reasonably expect to see evidence supporting investment decisions. Can’t argue with that.

ROI 200

ROI Voice of Customer Financial Measurement 200

InMoment XI

MAY 1, 2013

We at Allegiance spend a lot of time helping customer experience (CX) and voice of customer (VoC) practitioners make the business case for their programs and measure financial ROI. Because executives reasonably expect to see evidence supporting investment decisions. Can’t argue with that.

ROI 200

ROI Voice of Customer Financial Measurement 200

ClearAction

SEPTEMBER 22, 2022

CX Annuities Solve CX ROI & Tenure Dilemmas Lynn Hunsaker. CX annuities is a phrase I coined to represent massive savings and impressive gains available through a different approach to management of customer, partner, and employee experience. Even so, experience managers grapple with demonstrating ROI. is CX Annuities.

ROI 62

ROI Sports Loyalty Programs Touchpoint 62

Second to None

MARCH 29, 2019

In a previous blog , we looked at evidence that points to a strong correlation between customer experience and return on investment. Indeed, understanding this correlation between the two is very important, yet it leads to a new question: How does one actually calculate the ROI of CX? Determining What to Measure on the Return .

ROI 86

ROI Measurement Effort Score How To 86

ClearAction

FEBRUARY 27, 2017

Why Only 15% of Voice of Customer Programs are “Very Successful” Lynn Hunsaker. Only 15% of voice of customer (VoC) programs are considered “very successful”* by their managers, according to the Temkin Group’s State of Voice of Customer Programs 2016 report. What’s broken?

Voice of Customer 71

Voice of Customer Effort Score ROI Metrics 71

InMoment XI

FEBRUARY 12, 2024

In the midst of today’s bustling and intricate business landscape, deciphering the ever-evolving wants and needs of customers can feel like navigating through a maze. What is Integrated Customer Experience (CX)? In short, integrated customer experience is an anti-siloed CX strategy.

Effort Score 260

Effort Score NPS Net Promoter Score ROI 260

Lumoa

APRIL 18, 2023

As the volume of data companies collect grows and as artificial intelligence (AI) gets better, analytics is set to become a key differentiator for customer experience management. Predictive modeling and real-time data analysis have created huge opportunities for companies to personalize the customer experience. Think about it.

Analytics 208

Analytics Customer Experience Management Net Promoter Score 208

Lumoa

SEPTEMBER 8, 2021

Customer Experience is evolving. To keep pace and make sure your products deliver value, you need to be continually listening for customer input. Sharpening your customer experience skills will help you stay ahead of your competitors. Help your organization amaze and delight your customers by strengthening these skills.

Customer Experience Management 208

Customer Experience Management CEM Customer Experience Management 208

ClearAction

DECEMBER 28, 2016

How to Drive Voice of Customer Insights Company-wide: 3 Steps Lynn Hunsaker. Who needs to hear customer feedback? Just your customer-facing staff? Why: satisfied customers make payroll possible — and everyone’s decisions, attitudes, and handoffs have a ripple effect on customer experience excellence.

Voice of Customer 59

Voice of Customer Customer Insights Company How To 59

Second to None

FEBRUARY 28, 2019

Despite its critical role in a company’s success, businesses often place customer experience on the back burner when it comes to financial investment. The hesitancy towards CX investments stems from the difficulty in directly attributing revenue growth to specific changes in customer experience. Harvard Business Review Study [2].

ROI 54

ROI Study Financial Loyalty 54

OpinionLab

MARCH 12, 2015

When people hear the phrase “Voice of Customer” (VOC) they instantly think of surveys and comment cards deployed on their website. The problem is: if you think VOC as merely a provider of customer opinions, you are missing the real value of the technology. Customer Experience Management.

Voice of Customer 68

Voice of Customer Multi-Channel Feedback Hotels 68

Second to None

FEBRUARY 28, 2019

Despite its critical role in a company’s success, businesses often place customer experience on the back burner when it comes to financial investment. The hesitancy towards CX investments stems from the difficulty in directly attributing revenue growth to specific changes in customer experience. Harvard Business Review Study [2].

ROI 48

ROI Effort Score Study Financial 48

ClearAction

FEBRUARY 27, 2017

Why Only 15% of Voice of Customer Programs are “Very Successful” Lynn Hunsaker. Only 15% of voice of customer (VoC) programs are considered “very successful”* by their managers, according to the Temkin Group’s State of Voice of Customer Programs 2016 report. What’s broken?

Voice of Customer 48

Voice of Customer Effort Score Metrics ROI 48

ClearAction

AUGUST 16, 2016

Strategic Customer Experience Action on Voice of Customer Lynn Hunsaker. Strategic customer experience results require a strategic approach in the way we collect data and in the way we take action on it. There’s really no way to separate customers, as our ultimate funders, from any other business strategy.

Voice of Customer 48

Voice of Customer Customer Experience Sports Customer Experience Management 48

Chattermill

AUGUST 6, 2019

How To Drive Action With Your Voice of Customer Program. Voice of the Customer. We believe the fuel that powers the world's most exceptional products is customer experience. To drive progress and build a better experience for your customers, they need a seat at the table. Voice of Customer.

Voice of Customer 40

Voice of Customer How To NPS Effort Score 40

Chattermill

AUGUST 6, 2019

How To Drive Action With Your Voice of Customer Program. Voice of the Customer. We believe the fuel that powers the world's most exceptional products is customer experience. To drive progress and build a better experience for your customers, they need a seat at the table. Voice of Customer.

Voice of Customer 40

Voice of Customer How To NPS Effort Score 40

Maru Group

JUNE 11, 2019

I have sat in on several discussions where CX insight teams ask their database counterparts, “What voice of customer (VoC) information can you provide us?” Step 1: Strategically Define and Capture Customer Data. Step 2: Define KPIs For Each Customer Experience Channel. So what is the solution to this problem?

Voice of Customer 40

Voice of Customer Data Metrics Call Center Experience 40

Stella Connect

MAY 11, 2017

Your voice-of-customer (VoC) data collection program is an engine. There’s input (investment) and output (ROI + waste). Your job is to create a sustainable power source with near 100% efficiency (high ROI, minimal waste). Why are so many customer feedback programs so inefficient? And that’s where the data stay.

Voice of Customer 40

Voice of Customer Data Contact Center Return on Investment 40

Maru Group

JUNE 11, 2019

I have sat in on several discussions where CX insight teams ask their database counterparts, “What voice of customer (VoC) information can you provide us?” Step 1: Strategically Define and Capture Customer Data. Step 2: Define KPIs For Each Customer Experience Channel. So what is the solution to this problem?

Voice of Customer 40

Voice of Customer Data Metrics Call Center Experience 40

Think Customers

OCTOBER 4, 2019

New research finds that customers increasingly want their voices heard by brands, literally. The research found that 40 percent of consumers started using voice and chat assistance within the past year, compared to just 4 percent who said they’ve been using the technology for five or more years.

ROI 53

ROI Automotive Study Insurance 53

ClearAction

MARCH 24, 2017

Value Chain Solution to VoC ROI Lynn Hunsaker. Voice-of-the-customer (VoC) ROI can be elusive unless you’re adamantly driving customer experience transformation. The key to VoC maturity and ROI is not sophistication or breadth of market research. What is a value chain? That is mutual value creation.

ROI 48

ROI Effort Score Customer Journeys B2B 48

Lumoa

APRIL 22, 2020

B2B companies often struggle with common hurdles when it comes to surveying customers. Conducting B2B customer surveys should be an illuminating process, but instead, they become a nightmare that makes you want to tear your hair out. This means you don’t have enough actionable data to improve your Customer Experience (CX).

B2B 208

B2B Survey Net Promoter Score Social Media 208

Seaton CX

MAY 16, 2024

Customer journey mapping is the foundation of customer experience management. A customer journey map informs your customer experience (CX) strategy, identifies where to listen for customer feedback, and connects your CX vision to the design, delivery, measurement, and management of the customer experience.

Customer Journeys 52

Customer Journeys ROI B2B Financial 52

ClearAction

MAY 18, 2017

5 Radical Changes to VoC of the Future for ROI Maturity optimizecx. What’s the greatest challenge Voice of the Customer (VoC) managers face? What matters most is driving customer experience excellence. That’s the purpose of VoC. All of the other efforts in the list above are means toward this end.

ROI 54

ROI Feedback Survey Financial 54

Think Customers

NOVEMBER 16, 2022

The secret is obvious: double-down on customer experience. Positively managing current customers in uncertain economic times can represent easy growth opportunities that cost less than acquiring new customers. And when ROI is scarce, nimble firms with their finger directly on the pulse of customer demand win.

ROI 52

ROI Social Media Contact Center Voice of Customer 52

InMoment XI

APRIL 10, 2013

An improved NPS score and high customer satisfaction are nice, but they aren’t enough. Our clients and partners are increasingly being challenged to make that connection between Voice of Customer (VOC) initiatives and the company's bottom line.

ROI 200

ROI NPS Voice of Customer Customer Satisfaction 200

InMoment XI

APRIL 10, 2013

An improved NPS score and high customer satisfaction are nice, but they aren’t enough. Our clients and partners are increasingly being challenged to make that connection between Voice of Customer (VOC) initiatives and the company's bottom line.

ROI 200

ROI NPS Voice of Customer Customer Satisfaction 200

InMoment XI

APRIL 10, 2013

An improved NPS score and high customer satisfaction are nice, but they aren’t enough. Our clients and partners are increasingly being challenged to make that connection between Voice of Customer (VOC) initiatives and the company's bottom line.

ROI 200

ROI NPS Voice of Customer Customer Satisfaction 200

MiaRec

JUNE 16, 2023

Most Voice Analytics solutions for contact centers offer either Machine Learning-based or lexicon-based Sentiment Analysis to help you understand how customers are feeling during calls. For contact centers, Sentiment Analysis scores your calls on whether they are positive, negative, or neutral to understand your Voice of Customer.

Contact Center 66

Contact Center Analysis Return on Investment ROI 66

ClearAction

MAY 14, 2024

8 Keys to Better VoC Methodology Lynn Hunsaker VoC methodology is the starting point for buy-in and enthusiasm around customer insights. Higher internal engagement in using customer insights for seamless journeys? Stop asking for feedback on every transaction Consider how many transactions a customer has throughout their day.

Customer Centricity 48

Customer Centricity Survey Voice of Customer Customer Insights 48

GetFeedback

MAY 9, 2019

If you Google customer experience you’ll get about 2,340,000,000 results—articles, videos, reports—with in-depth information about the space. What is customer experience? Customer experience is how your customers perceive their interactions with your company. What is great customer experience? We want to fix that.

Customer Experience 337

Customer Experience Customer Journeys Metrics Effort Score 337

ClearAction

NOVEMBER 16, 2023

Voice of Customer Maturity: Ultimate Guide Lynn Hunsaker Voice of customer maturity is not about scores, real-time feedback, response rates, listening posts, benchmarks, or comparisons of B2B versus B2C trends. Voice of Customer Maturity Today 2. So, what does it mean? Outline: 1.

Voice of Customer 62

Voice of Customer B2B Leadership Effort Score 62

ClearAction

JANUARY 6, 2021

21 Tips for 2021 Customer Experience Excellence Lynn Hunsaker. Customer experience excellence is certainly defined a bit differently now, compared to years past. How can leaders wrap their heads around these overwhelming mandates for customer experience excellence? 2) Start picturing customer experience holistically.

Tips 77

Tips Customer Experience Net Promoter Score Customer Journeys 77

ijgolding

JUNE 9, 2015

If you have followed my writing for a while, you will be very much aware that I am very proud and passionate Customer Experience Professional (CXP). You must absolutely believe that enabling an organisation to be more customer centric is the ‘right thing to do’ – right for the customer; right for the employee; and right for the shareholder.

Customer Experience Professionals 120

Customer Experience Professionals Leadership Customer Experience Effort Score 120

CX Journey

APRIL 28, 2015

Not all returns from your customer experience investments are financial. One of the most-frequently-asked questions we hear from companies about listening to customers and, hence, improving the customer experience is: “How can I show ROI for my executives?” That's not a purpose; that's an outcome of creating customers.

Customer Experience 80

Customer Experience ROI Financial Customers 80

SurveySensum

SEPTEMBER 30, 2019

Happy Customer Experience Day! 1 st October is a CX Day, founded by Customer Experience Professionals Organization (CXPA). It’s the best time to check how your organization is taking initiatives to celebrate the spirit of the customer experience program. Yes, we are talking about ROI here! CX is a new brand.

Net Promoter Score 69

Net Promoter Score Tips Customer Experience Customer Journeys 69