Currency Alliance

OCTOBER 12, 2020

That type of simple recognition goes a great way in building loyalty with customers. This presentation is about driving customer engagement, and how the loyalty industry is transforming in order to engage with the mid-tail and long-tail customer. Loyalty programs must evolve to keep customers engaged.

Loyalty 98

Loyalty Marketing Loyalty Programs Banking 98

SurveySparrow

SEPTEMBER 27, 2023

Or, perhaps you might have wondered “Hey, how can big data improve customer experience?” ” In reality, big data holds the key to providing better customer service and enhancing customer satisfaction. It’s the key to understanding customer behavior, market dynamics, and business opportunities.

Data 52

Data Customer Experience Loyalty Programs Social Media 52

Currency Alliance

JUNE 1, 2020

The long break in spending habits due to Covid-19 will cause customers to re-evaluate their relationship with brands. This isn’t just a casual observation, but a sign of a widespread consumer trend which every loyalty marketer should be thinking about. to keep entertained and occupied.”[ii]. Re-evaluating the value exchange.

Loyalty 72

Loyalty Consumers Marketing Loyalty Programs 72

SmartMessage Blog

OCTOBER 27, 2022

Today, all brands spend a lot of effort on customer journey maps, that is, creating new customers and retaining their existing customers. From the moment of entering the customer’s radar to the phase of loyalty and advocacy, every touch matters. What is a Customer Experience Map?

Customer Journeys 40

Customer Journeys Customer Experience Omni-Channel Analysis 40

SurveySensum

JULY 4, 2023

According to a recent article, “The five disciplines of customer experience leaders” by Bain & Company , excelling in customer experience can have a significant impact on a company’s revenue. In fact, companies that prioritize customer experience have been found to grow their revenue by 4-8% above their market average.

Customer Satisfaction 52

Customer Satisfaction Strategy Tips Social Media 52

SurveySensum

JULY 4, 2023

According to a recent article, “The five disciplines of customer experience leaders” by Bain & Company , excelling in customer experience can have a significant impact on a company’s revenue. In fact, companies that prioritize customer experience have been found to grow their revenue by 4-8% above their market average.

Customer Satisfaction 52

Customer Satisfaction Strategy Tips Social Media 52

BirdEye

DECEMBER 8, 2022

Customer review sites Frequently asked questions about types of social media Grow your brand everywhere online with Birdeye. Social networking sites can help your business build an active, positive relationship with your followers and increase your odds of converting them into happy customers. Social messaging 11. Interest networks 14.

Social Media 98

Social Media Brands Video Entertainment 98

Currency Alliance

JUNE 16, 2020

While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause. The program is actually called, ‘ Voxi Drop ’.

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

Up Your Service

MAY 3, 2017

Our previous blog post demonstrated the power of customer voice in an unsolicited book review from a technology industry guru. Read on… Customer loyalty is a powerful marketing force that travel and hospitality businesses are always chasing. The rise of white-glove customer service. By David Harrington.

Hospitality 74

Hospitality Travel Industry Brands 74

BirdEye

OCTOBER 27, 2023

Businesses might be well-equipped with advanced digital tools and modern-day strategies to attract customers. However, the quest to find the “perfect solution” to customer acquisition remains timeless. Customer acquisition is the backbone of a business’s growth and sustainability. Aim for more customer reviews 7.

Strategy 58

Strategy Social Media Multi-Channel Advertising 58

Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Currency Alliance

JUNE 19, 2019

This was my second year on the judging panel at the Loyalty Magazine Awards. Really, for those relatively few brands achieving impressive levels of customer engagement, it’s breath-taking how fast the industry has progressed in such a short time. You can watch the Loyalty Debate in full here. Mastering customer data (finally).

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

Currency Alliance

FEBRUARY 10, 2020

One of the earliest loyalty programs came out of the grocery sector. Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.

Loyalty Programs 52

Loyalty Programs Loyalty How To Hotels 52

C Space

MAY 20, 2020

Online sales have been a bright spot for small businesses. At Etsy , where solo entrepreneurs have been knitting fabric face masks and baking pastries for sale, revenue has doubled from three years ago. Facebook is also working to integrate loyalty programs. There have been an estimated 4.6m

Brands 52

Brands Airlines Travel Transportation 52

Currency Alliance

MAY 9, 2019

when the automotive and mobility industries shifted from a driver- or owner-focused value proposition to a customer-centered one; and when micromobility started to scale up.” [i]. Independent of market positioning, unique customer insight will become the primary competitive advantage. Enter: loyalty marketing.

Loyalty 56

Loyalty Strategy Loyalty Programs Airlines 56

BirdEye

DECEMBER 8, 2023

However, a robust and effective carpet cleaning marketing strategy is pivotal in making your business stand out and attract customers. Carpet cleaning marketing is all about strategically promoting carpet cleaning services to attract customers and increase business visibility. Builds trust with positive customer reviews.

Tips 58

Tips Strategy Marketing Social Media 58

Think Customers

NOVEMBER 18, 2019

These are the “I want [fill in the blank] moments” where consumers are looking for information, entertainment, assistance, or something else. With so many touchpoints in the customer lifecycle, it’s difficult to know what to focus on. She appreciated that the store still cared about her months after making the sale.

Data 40

Data Strategy Customer Journeys Omni-Channel 40

Qualtrics

DECEMBER 3, 2019

To help you get ahead of the competition this holiday season, we’ve reviewed the best holiday shopping experiences on the market to outline the characteristics and offerings customers value most at this time of year. After all, every brand competing for market share will be offering some type of sale. Reward your customers.

Retail 26

Retail Multi-Channel Loyalty Programs Brands 26

Retently

MARCH 18, 2019

Does your company retain its customers or take them for granted? Customer retention is one of the most important aspects of growing your company, yet it’s one that many companies overlook, focusing more on acquiring new customers. After all, brands with high customer retention are usually companies with high NPS score.

Net Promoter Score 133

Net Promoter Score Omni-Channel Company NPS 133

Currency Alliance

AUGUST 16, 2019

Loyalty programs once enabled relatively personalized marketing. From a standing start of zero customer data some 20 years ago, brands became able to incentivize desired behaviors in highly-predictable customer segments. Value, that is, to a minority of highly-frequent, high-spending customers.

Loyalty 40

Loyalty Brands Loyalty Programs Airlines 40