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Reimagining Customer Loyalty Programs

ShepHyken

This episode of  Amazing Business Radio with Shep Hyken  answers the following questions and more:    What are the latest trends in loyalty programs? How has the traditional concept of loyalty program evolved? How do loyalty programs impact a customer’s purchasing decision?

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Building a Better Loyalty Program (and the Reward for Getting It Right)

BlueOcean

Check your wallet (digital and/or physical) – do you have loyalty cards for your favorite retail outlets? Gas, grocery, fashion, technology… and probably more. loyalty programs on average. Ulta tells a similar story— 95% of their revenue comes from their loyalty program members.

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Loyalty programs: should you issue your own points or miles?

Currency Alliance

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. The optimal points to offer mostly depends on the frequency of engagement your brand has with target customers. Points and miles are a dominant and popular form of loyalty value.

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Tips on Improving Your Company’s Customer Service

CSM Magazine

A company’s customer service is at the core of its success. You may have the best products in the world, but if your customers are not happy with the service they are getting from you, they will look elsewhere. Loyalty Programs. Good Experiences. Gathering Data.

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5 Top Customer Service Articles For the Week of February 26, 2018

ShepHyken

Each week I read a number of customer service and customer experience articles from various resources. Can awful airline customer service be overridden with AI and analytics? This article by Scott Kendrick of Callminer is about how the airlines are using (or should be using) AI to support their customers.

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New Report Reveals How to Build Customer Confidence in 2015

Experience Investigators by 360Connext

This type of valuable, contextual help for customers might be the reassurance they need to make a purchase. Using either digital signage or old-fashioned price tags, why not encourage customers in-store to learn more via the app or online, especially around those products which are searched the most?

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3 Inspired Ways to Increase Customer Value

Experience Investigators by 360Connext

For leaders to make smart decisions about who the best, most loyal and most profitable customers are, they need to understand the makeup of the customer population. This often means creating special loyalty programs , elite experiences, and special perks to maintain the top 1% of customers. Welcome everybody.