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Untangling the Modern Customer Journey: A Guide to Effective Marketing Attribution – Part 1

Optimove

We begin this three-part series with the basics – the intricacies of the modern customer journey – and shed light on its various stages and steps. The (modern) Customer Journey In today’s dynamic e-commerce landscape, understanding the customer journey has become more critical than ever.

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How AI Customer Experience Can Advance Your Business Strategy

InMoment XI

As e-commerce becomes increasingly global and competitive, business leaders understand that technology can be a valuable tool in reconnecting with consumers. In particular, Artificial Intelligence (AI) has emerged as a powerful tool, revolutionizing the way companies understand and enhance the customer experience.

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The Importance of Customer Self Service Portal

Kayako

In recent years, the rise of social media put the customer in charge of the brand conversation. As e-commerce and demand for online help expands, companies have to meet and exceed new expectations to keep customers satisfied. Benefits of Customer Self-Service Portals. Understand What Your Customers Need.

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4 Elements of E-Commerce Customer Service

Kustomer

The world is rapidly changing and that’s good news for businesses in the e-commerce space. This means it’s more crucial than ever to focus on the e-commerce customer service experience. These new statistics mean there’s a lot of room for growth in the e-commerce sector. What Is E-Commerce Customer Service?

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How to Reduce Customer Service Friction with Live Chat

Comm100

Sadly, examples of friction in customer service are all around us: Having to queue in line to pay for a product or to wait for some service. Waiting a long time after sending a customer support e-mail or holding on the phone for hours. Captchas and irrelevant questions. can be thought of as friction.

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How Modern, AI-Driven CRMs Power Intelligent Customer Experiences

Kustomer

We can’t hope that we will “get by” just a little longer with legacy CRMs and support tickets. Some argue that the beginning of the pandemic signaled the decline of ticket-based support systems. A recent analysis of e-commerce trends shows a jump in online sales by around 30% at the beginning of the pandemic alone.

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Complete Guide: What Is Customer Experience

Kustomer

Here are four incredible CX benefits: Higher customer lifetime value: Great CX positions your brand as the first your customers turn to for support. A good product or service isn’t making the cut on its own. Better brand equity: A consistently positive customer experience makes your brand more valuable to the customer.