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The Power of Customer-Focused Leadership

Blake Morgan

Delivering an amazing customer experience starts at the top with customer-focused leadership. Companies winning in customer experience are led by people obsessed with the customer experience and putting customers first in everything they do. There is incredible power in customer-focused leadership.

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How to Be More Customer Focused

CSM Magazine

Being customer focused is all about making sure your relationships revolve around your clients and lead to their satisfaction. While it is no longer enough to focus on only product or service sales, putting an effort into your brand can help you stand out. Have the Entire Company Develop a Customer-Focused Approach.

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4 Mistakes You Must Avoid with Customer Feedback Surveys

Kayako

Viktor Magic will teach why it’s important to ace your next customer feedback survey and which mistakes to avoid. Surveys come in all shapes and sizes. Done correctly, surveys can improve all departments in your business: Your product team can use them to find product-market fit and get customer feedback.

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How Marketing Managers Can Benefit From NPS

Retently

From tracking the real, long-term results of a campaign to judging the potential for customers to refer your company to their friends and colleagues, Net Promoter Score is a versatile metric that belongs in any marketing manager or consultant’s arsenal.

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Eliminate the Trust Gap: Six Ways to Create Trust with Your Customers and Employees

ShepHyken

If you think your customers trust you, that’s a 100% score. When you ask your customers if they trust you and receive answers other than YES, then the average of those answers subtracted from 100 is your trust gap. Consider the findings from PwC ’s 2022 Consumer Intelligence Series Survey on Trust. That’s a 57% gap!

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How to Gain Leadership Buy-In for Customer Experience: A Guide for CX Change Agents

Experience Investigators by 360Connext

I speak with customer experience professionals every day. Some of them have fancy, customer-focused titles like Chief Customer Officer or Vice President of Customer Experience. Others have more common org chart regulars, like Chief Marketing Officer or Voice fo the Customer (VoC) Director.

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How to Track Customer Effort for Every Transaction

Kayako

Viktor Magic will walk you through how to run a customer effort questionnaire and why it’s important to track CES after every transaction. Customers don’t want high effort experiences because difficult experiences make the customer feel exhausted. Sending a Customer Effort Survey.