Remove Customer Centricity Remove Effort Score Remove Exercises Remove NPS
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Are Surveys Really Customer-Centric?

Blake Morgan

Survey response rates are dropping because customers feel brands don’t care about their opinions. Instead of relying on NPS, brands should consider the most valuable metrics. Feedback is crucial, but brands must pay attention to customer data and not waste their time. If Not NPS Surveys, Then What?

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How to Gain Leadership Buy-In for Customer Experience: A Guide for CX Change Agents

Experience Investigators by 360Connext

Organizations are realizing that a customer-centric culture is key to driving growth and profitability. You can understand that you need to eat healthier and exercise more to live a healthy life. The same happens with the common understanding that being a customer experience leader is good for business.

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Communicating CX: 15 Tips for Talking About Customer Experience

Experience Investigators by 360Connext

Related: Three Employee Experience Touchpoints that Impact Customer Experience Then be honest and authentic about sharing where this might need attention. Employees know when their processes are burdensome or require too much effort. Share customer journey maps and insights. NPS should be going up” doesn’t mean much.

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The Value of Open Ended Feedback

Alida

Customers you’ve had for a long time are giving you poor CSAT or NPS scores. Generally speaking, you can quickly send out a quantitative activity and have the analysis done in a fraction of the time it would take to do a qualitative exercise. What you can’t do with quantitative is hear your customers’ voices.

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How to Pitch New CX Initiatives & Overcome Objections of Decision-Makers

Experience Investigators by 360Connext

This is a great logical exercise to include in any presentation around a new CX initiative — just vary it to fit your needs. There are widely-used, well-regarded metrics available to help organizations quantify their customer experience success. Related: How to Build & Maintain Customer Trust During Covid-19.

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Customer Service is a Gold Mine for Employee Experience Ideas

Russel Lolacher

I read a lot of articles, books and blog posts about customer service experience and ways to attract, retain and reacquire customers to keep organizations happy and healthy. There are some great brains out there that break all this down into case studies and tactics that leaders can really use to better serve their customers.

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A Comprehensive Guide to Voice of the Customer for eCommerce

Thematic

While surveys are helpful, Voice of the Customer is a broader approach. It's about continuously listening to your customers through various channels and integrating that feedback into everything you do. It's about building a customer-centric culture where their voices shape the future of your business.