Blake Morgan
OCTOBER 31, 2022
Survey response rates are dropping because customers feel brands don’t care about their opinions. Instead of relying on NPS, brands should consider the most valuable metrics. Feedback is crucial, but brands must pay attention to customer data and not waste their time. If it doesn’t, what metric is right for you?
GetFeedback
AUGUST 14, 2019
Before I answer that, let’s take a look at a popular CSAT metric that was established 25 years ago: the American Customer Satisfaction Index (ACSI). It’s interesting to take a look at this metric over time. In other words, when expectations change, so will the perceived quality and perceived value. out of 100.
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CX Journey
OCTOBER 5, 2017
I was recently asked for suggestions on how to prevent different business units and divisions from becoming complacent when they are performing well based on their customer experience metrics. I've written a post on that (complacency about metrics), which I'll share in the future. Customers change.
Maru Group
AUGUST 3, 2020
In this article, we explore how to ensure your tracker stays flexible and meaningful to capture relevant and timely customer insights. It also becomes even more important to find a way to ensure the aspects that are being measured are still relevant to customers over time. Our Research on Research (RoR) study.
C3Centricity
MARCH 18, 2020
For more on this topic, see “12 things you need to know about your target customers” for details on better defining your customer persona. How are your customers changing? The easiest way to be ready for any future changes is to prepare for them, by developing future scenarios in advance.
CSM Magazine
NOVEMBER 23, 2020
There are many ways to make your customers’ lives easier with technology; for instance, you can let them order products online or allow them to pay via a customer-centric AR platform. For instance, quantitative metrics can give you a general idea of the strengths and weaknesses quickly and easily. Let Them Decide.
C3Centricity
NOVEMBER 16, 2014
Isn’t it time you let your own customer service people free to best serve your customers? In most companies interactions with customers are carefully scripted. The call centre metrics are designed for operational efficiency rather than customer satisfaction. Need help in improving your own customer care?
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