Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. The article covers the various brands which have joined the Scene+ loyalty coalition.

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Loyalty Trends Data Marketing 59

Retently

FEBRUARY 21, 2024

survey data helps identify effective marketing channels, adapt campaigns for better ROI, and build stronger customer relationships through informed strategy adjustments. Cater to customer preferences and improve customer satisfaction. Benefit the brand in the long term by building a solid reputation and customer base.

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Survey Social Media Advertising Analysis 78

Currency Alliance

DECEMBER 19, 2022

It has the potential to address a lot of business challenges, and enable many forms of elusive innovation in loyalty marketing. The biggest opportunities for loyalty programs relate to operating more efficiently to reduce cost, and improving personalization. Improving customer insight and loyalty personalization.

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Loyalty Marketing Airlines Loyalty Programs 52

Currency Alliance

DECEMBER 17, 2019

But there remain some fundamental things that loyalty programs need to achieve to weather the looming storm that open banking, mobile payments, aggregation models, and other marketplace dynamics will bring. More customers will want to earn more loyalty currencies – which is potentially fantastic for all brands.

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Loyalty Strategy Loyalty Programs Travel 64

SmartKarrot

JULY 6, 2022

To create enduring connections with clients and colleagues in this dynamic environment, put up a few best practice courses on how to make the most of attendees’ time at conferences, dinners, and workplace gatherings. Q 9: What is the best way to manage loyalty programs and customer feedback?

Chief Customer Officer 10

Chief Customer Officer Self Service Roadmap Customer Success 10

Currency Alliance

DECEMBER 7, 2021

But make no mistake; failing in the medium-to-long term on these Loyalty Imperatives will put your customer relationships at risk and ultimately damage your brand. Loyalty programs are no different. Without a brand’s uniqueness, customers don’t really care where they shop.

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Loyalty Trends Loyalty Programs Touchpoint 52

BirdEye

APRIL 7, 2023

By tracking the right marketing KPIs, you can course-correct, amplify suitable campaigns, and achieve higher goals. It is also possible that a lead had more than one touchpoint before becoming a customer. If that is the case for your business, make sure to use a tool that can measure multi-touchpoint revenue attribution.

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Marketing Social Media Return on Investment Touchpoint 52

Currency Alliance

OCTOBER 29, 2019

If 74% of consumers choose a store based on their loyalty program, then why do few loyalty programs have more than 25% of their customers participating? Customers are interested in earning a meaningful amount of value, but the value they receive does not meet minimum expectations – so people quit.

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Loyalty Loyalty Programs How To Hotels 40

Currency Alliance

NOVEMBER 17, 2020

But those brands pursuing each of the trends predicted for 2020 probably suffered less as the course of this year evolved. We also tend to trust companies less and are overwhelmed with information coming at us via multiple channels – 24/7 – so deploying solutions that help customers save time is key across every touchpoint.

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Loyalty Trends Loyalty Programs Travel 52

Currency Alliance

MAY 9, 2019

…when the automotive and mobility industries shifted from a driver- or owner-focused value proposition to a customer-centered one; and when micromobility started to scale up.” [i]. Of course, until a few years ago, there was no “mobility sector”. Building such habits is precisely what loyalty programs do. .

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Loyalty Strategy Loyalty Programs Airlines 56

Currency Alliance

FEBRUARY 10, 2020

One of the earliest loyalty programs came out of the grocery sector. Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.

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Loyalty Programs Loyalty How To Hotels 52

Retently

FEBRUARY 20, 2023

Anyway, it doesn’t mean that you will get high NPS scores if you send the survey immediately, as many factors influence it, including the quality of your product, delivery, packaging, website experience, and even the customer’s current mood. The same is valid for loyalty programs.

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Ecommerce NPS Effort Score Analysis 156

Currency Alliance

OCTOBER 27, 2017

Customers expect flexibility and convenience from the companies they do business with because people live in a world where almost everything is accessible with a few clicks on their smartphone. Unfortunately, the customer loyalty sector has not kept pace. How do we define greater liquidity in loyalty programs?

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Loyalty Customer Engagement Engagement Loyalty Programs 45

ProProfs Chat

MAY 21, 2021

Ensure that you conduct a regular net promoter score survey at every customer touchpoint like product purchase, product usage, customer service, and so on. Also, survey your customers regularly after incorporating their feedback to understand if they are happy with the changes. Integrate NPS Scores into Your CRM.

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Net Promoter Score How To NPS Effort Score 52

ProProfs Chat

JULY 21, 2020

The lifecycle of a customer encompasses every interaction, right from the point they are introduced to your brand to the point when they turn into brand advocates. As a brand that has embarked on a long journey, you can’t afford to take any touchpoint lightly. Recommended Read: How To Build A Customer Loyalty Program.

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Management Loyalty Programs Loyalty Competitive Advantage 52