Currency Alliance

JUNE 16, 2020

For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. What really stood out is which brands were pulling off these feats.

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

Currency Alliance

JUNE 11, 2017

Loyalty program announcements so far this year indicate a major sea change. To get customers re-engaged, brands are making it easier to participate in their loyalty programs and are offering enhanced ways to redeem – so customers can make use of even small amounts of points/miles.

Loyalty 52

Loyalty Loyalty Programs Multi-Channel Rewards Programs 52

CX University

NOVEMBER 21, 2020

Marketing teams use it to get to know their customers, to personalise their brand reach and encourage brand loyalty. Legal divisions have had to adapt their speech to be more understandable and much like the IT industry, consumer and data protection laws have completely disrupted their space.

Net Promoter Score 98

Net Promoter Score Brands Effort Score Loyalty Programs 98

Currency Alliance

JANUARY 22, 2020

The top loyalty jobs are tough. Every CEO waxes lyrical about the importance of loyalty. And yet, many loyalty programs are run like barnacles on the side of a business: battling for budget, rather than being nurtured as the core way to engage customers via every channel and touchpoint.

Loyalty 40

Loyalty Brands Loyalty Programs Rewards Programs 40

ReviewTrackers

MARCH 14, 2019

Fickle consumer loyalty and ever-changing preferences. Sure, banking customers and policyholders might be impressed with your digital strengths, rewards program, or coverage options. Doing so will give your company a better understanding of how consumers interact and engage with your brand. Regulation.

Banking 94

Banking Customer Journeys Touchpoint Rewards Programs 94

SurveySparrow

FEBRUARY 22, 2024

Moreover, responsive customer support ensures that customers have a positive experience whenever they need assistance, further cementing their loyalty. Eventually, it can foster loyalty and encourage repeat business. As a result, the satisfaction levels tend to increase, fostering loyalty as well.

Customer Retention 52

Customer Retention Software Gamification e-support 52

delighted

NOVEMBER 20, 2020

In the pre-internet days, department, warehouse, discount, big box, and mom-and-pop stores were where consumers would purchase goods for personal use. Retail customer experience was predicated around these physical elements and touchpoints: Are the employees helpful? Does the store carry the products customers are looking for?

Retail 70

Retail Customer Experience Omni-Channel Effort Score 70

delighted

JUNE 1, 2022

Total consumer value has a direct impact on profitability. Most importantly, a high lifetime value shows a degree of brand loyalty. Finding the average purchase frequency rate tells you how often your customers are making a purchase, giving you some insight into consumer buying behavior and how you might be able to influence it.

Net Promoter Score 73

Net Promoter Score Customer Retention Self Service Loyalty 73

delighted

NOVEMBER 5, 2019

In the pre-internet days, department, warehouse, discount, big box, and mom-and-pop stores were where consumers would purchase goods for personal use. Retail customer experience was predicated around these physical elements and touchpoints: Are the employees helpful? Customer loyalty and retention. What is retail?

Retail 40

Retail Customer Experience Omni-Channel Effort Score 40

delighted

DECEMBER 10, 2019

According to John Maxwell, who leads PwC’s Global Consumer Markets industry sector : “Traditional return on investment (ROI) metrics are no longer sufficient on their own to determine your company’s success. Expected Customer Experience (CX) impact on loyalty. These numbers are incredibly intuitive.

ROI 40

ROI Measurement Customer Experience Effort Score 40

Qualtrics

APRIL 22, 2020

Life as we knew it before COVID-19 will take time to return, and even when it does we’re likely to be in a ‘new normal’, as the crisis impacts consumer behaviors going forward. Even as restrictions are gradually lifted, there’s likely to be longer term impacts on how consumers interact with the hospitality industry.

Hospitality 29

Hospitality Retail Rewards Programs Analysis 29

ProProfs Chat

DECEMBER 7, 2018

Ensure all customer service, and support touchpoints are aware of and have access to the details for company promotions and the content of current circulars. As consumers or business partners, when we use live chat , we have high expectations – immediate responses, knowledgeable and comprehensive answers, personalized service.

Tips 96

Tips Customer Service Self Service Chief Customer Officer 96

Currency Alliance

DECEMBER 13, 2018

Escalating competition across sectors – not a purported “death of loyalty” – is making loyalty harder earned. As a result, major loyalty trends for 2019 will see a wave of innovation as established brands trial new ways to retain share of mind. Greater investment to meet consumers’ insatiable appetite for experiences.

Loyalty 45

Loyalty Trends Loyalty Programs Rewards Programs 45

ProProfs Chat

MAY 28, 2020

People think of loyalty as a customer for a lifetime, but it is really much simpler than that. However, brand loyalty has become just another ‘buzz-phrase’. What Is Brand Loyalty. What is brand loyalty? How to build brand loyalty? There is an out and out need to rethink what brand loyalty really means.

Loyalty 93

Loyalty Brands Customer Experience Loyalty Programs 93

Currency Alliance

FEBRUARY 26, 2019

In December 2018, we published what we consider will be the Top 10 Trends in loyalty marketing during 2019. Businesses, their markets, and customer behavior have evolved dramatically in the past 10 years, yet most loyalty programs have only made incremental changes (in some cases to the detriment of customers).

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

CSM Magazine

FEBRUARY 22, 2023

By creating a great customer experience, you can increase customer satisfaction and loyalty. These personas can serve as guidelines when designing new experiences and touchpoints along the customer journey. Whenever possible think about using rewards programs, dynamic content, targeted emails and thank-you pages.

Tips 52

Tips Customer Experience Rewards Programs Omni-Channel 52

Currency Alliance

JUNE 19, 2019

This was my second year on the judging panel at the Loyalty Magazine Awards. Gamification and personalization have come on leaps and bounds in loyalty to supplement points and rewards. 1. Looking beyond transactional rewards. One brand even overcame the persistent limitations of blockchain to run a successful trial.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

Currency Alliance

NOVEMBER 14, 2019

The overarching loyalty trend of 2020 will continue to be brands getting to grips with digital transformation. If that sounds like loyalty is late to the party, that’s not necessarily a bad thing. 2020, however, seems likely to be the year in which stars align for a more profitable, productive and open future for loyalty.

Loyalty 40

Loyalty Trends Loyalty Programs Hotels 40

Currency Alliance

OCTOBER 29, 2019

The following quote baffles my mind: According to IRI Worldwide, 74% of consumers globally choose a store based on its effective loyalty programme.[i]. If 74% of consumers choose a store based on their loyalty program, then why do few loyalty programs have more than 25% of their customers participating?

Loyalty 40

Loyalty Loyalty Programs How To Hotels 40

SurveySparrow

MARCH 29, 2023

Each of the stages they cross is referred to as a customer touchpoint and can be used to create a delightful experience for your prospective customers. are touchpoints in this stage. Use a loyalty program software like 99minds to formulate a reward program that makes them stay with you.

Customer Journeys 52

Customer Journeys Ecommerce Touchpoint Social Media 52

SmartKarrot

NOVEMBER 2, 2020

It will help increase brand loyalty which translates to customer loyalty and retention.”. This is what’s worked for me: put up a loyalty program of some kind, where your returning customers are rewarded. This creates a sense of loyalty. You can even reward them by creating a loyalty rewards program.

Customer Retention 21

Customer Retention Strategy e-support Social Media 21

SurveySparrow

JUNE 22, 2023

Delivering a standout customer experience (CX) is the key to outpacing your competition and fostering customer loyalty. This personal touch not only enhances the customer experience but also boosts sales and customer loyalty. This boosts customer satisfaction and loyalty. Are you wishing to enhance your customer experience?

Customer Journeys 52

Customer Journeys Examples Customer Experience e-support 52

Currency Alliance

MARCH 21, 2019

Loyalty systems were some of the first marketing technology, dating back 35 years. Making the same progress in loyalty has been much more difficult. The typical incumbent loyalty technology platform comprises five core modules: CRM/Analytics Platform. Loyalty Rules Engine. Now, these legacy systems are showing the strain.

Loyalty 58

Loyalty Banking Loyalty Programs CRM 58

SurveySparrow

JUNE 19, 2023

“Did you know that 86% of consumers are willing to pay more for a better customer service experience?” It goes above and beyond, leaving a lasting impression and fostering loyalty. It’s about making a customer feel valued and listened to at every single touchpoint. ” Yes, you read that right!

Customer Service 52

Customer Service Customer Experience Net Promoter Score Exceptional Customer Service 52

Qualtrics

DECEMBER 20, 2018

There’s a massive gap between the experiences consumers want and what organizations are giving them. Transactional NPS – Net Promotor Score (NPS) is an industry benchmark that measures customer loyalty. At the growth stage, your focus is around retaining and upselling to your existing customer base or creating a loyalty program.

Customer Experience 30

Customer Experience Effort Score Rewards Programs NPS 30

Bold360

JULY 13, 2017

Creating a truly multichannel strategy means reaching out to your customers on the touchpoints that they use, and ensuring there is consistency throughout. But looking at the company’s reputation, it is known for impressing their consumers and creating a user-friendly journey across touchpoints for their customers.

Omni-Channel 56

Omni-Channel Multi-Channel Advertising Social Media 56

Currency Alliance

FEBRUARY 10, 2020

One of the earliest loyalty programs came out of the grocery sector. Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.

Loyalty Programs 52

Loyalty Programs Loyalty How To Hotels 52