Remove Company Remove Roadmap Remove ROI Remove Voice of Customer
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Free your mind: Voice of Customer

OpinionLab

When people hear the phrase “Voice of Customer” (VOC) they instantly think of surveys and comment cards deployed on their website. The problem is: if you think VOC as merely a provider of customer opinions, you are missing the real value of the technology. On-Premises Feedback (Geolocation). We live in a multi-channel world.

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6 Key Takeaways From ‘Managing Friction Between Customer Success and Other Company Departments’ Panel

ChurnZero

Generally, the [CSM’s] sentiment is ‘I don’t want to ask my customers for another favor. To bridge that gap and drive goodwill across the organization, Sana recommends incentivizing CSMs for not only driving ROI for their book of business but also for other internal functions. Take the initiative to align on your product roadmap.

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When Was the Last Time You Heard Your Customer’s Voice?

CSM Magazine

Kate Kompelien, Executive Director of CX Strategy and Design at TTEC Digital, explains how to use VoC to understand your customer’s needs across the Total Experience. . Consumers increasingly choose to do business with companies based on the experiences they provide. Start by listening to the voices of your customers.

ROI 52
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6 ways to renew (and stick to!) your CX vows

Think Customers

Invest and act on great customer experience Understanding the importance of building an organizational CX competency is a crucial first step, but without an executable strategy, organizations will continue to lag industry leaders. Consider adding Voice of Customer (VoC) , analytics , interviews, and polls to your arsenal of feedback tools.

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How to Get the Product Team To Build the Right Enhancements?

Waypoint Group

“My company continues to invest in build new product features. Meanwhile, my Customer Success Managers spend more and more time dealing with product performance (speed) issues. Assuming you have a voice-of-customer platform in place, such as TopBox , then humanizing and financially-quantifying the data should be easy.

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Voice of the Customer for Product Operations

Thematic

The role of product ops is still relatively new, but it’s fast becoming essential to growing product teams and product-led companies. This empowers product managers to focus on building products with better market fit, whether the company’s product focus is a trail shoe, new e-bike technology or a SaaS offering.

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CX / VoC: DIY or Hire a Guide?

CX Journey

Who on your team has time to roadmap and communicate your customer experience vision and execute the comprehensive VoC strategy to inform that plan? A consultant can help you identify which variables to assess, but taking a close look at the general mood of your company is best handled by an insider.

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