CSM Magazine

SEPTEMBER 8, 2023

In this rapidly evolving landscape, businesses must adopt advanced and innovative strategies to not only capture the attention of customers but also foster enduring loyalty. Thus, by understanding individual needs and preferences, companies can build lasting relationships with their customers.

Loyalty 52

Loyalty Engagement Customer Engagement Omni-Channel 52

Retently

APRIL 5, 2024

Now, let’s cut to the chaise to uncover practical strategies that create such engaging retail experiences that foster loyalty and repeat business. However, with technological advancements, now most companies operate in both spaces: in-store and online. Hence, in physical stores, the experience is tactile and sensory.

Retail 78

Retail Engagement Strategy Customer Experience 78

SurveySensum

SEPTEMBER 21, 2023

There are two companies A and B having similar numbers of customers and both want to increase their business. Company A, decided to run a substantial marketing campaign, investing hundreds of dollars in hopes of acquiring new customers. Unfortunately, the campaign only yielded two customers, generating a total of $50 in business.

Customer Retention 52

Customer Retention Strategy Gamification Loyalty Programs 52

BirdEye

NOVEMBER 20, 2023

When it comes to B2B companies, the conversion rate for referrals stands at 11%, surpassing the average across all industries. It offers features like visual marketing tools and loyalty program integration to enhance the customer experience. Yotpo Yotpo leverages customer reviews to boost referral efforts.

Software 64

Software Marketing Multi-Channel e-support 64

Retently

APRIL 18, 2024

Key Takeaways In-app NPS surveys are essential tools for gathering real-time customer feedback , improving satisfaction, loyalty, and engagement, and providing actionable insights for product development in digital-centric companies. It’s a cost-effective way for companies looking to harness customer insights.

NPS 78

NPS Survey Net Promoter Score Effort Score 78

ShepHyken

DECEMBER 5, 2022

The Top 5 Guest Loyalty Trends and Predictions to Watch for 2023 by Ellis Connolly. So, our first article comes from the hospitality industry with five “guest loyalty” trends that should be considered by every business. An updated loyalty program can help keep you connected to customers.

Customer Service 70

Customer Service Hospitality e-support eBook 70

SmartKarrot

DECEMBER 10, 2020

SaaS gamification is one such technique that has helped businesses up to a vast extent in this context. Companies have been experimenting with many methods to engage customers effectively. Gamification has turned out to be quite effective towards that end. What is SaaS gamification? Customer loyalty and education.

Gamification 11

Gamification Customer Success Social Media Loyalty 11

Beyond Philosophy

APRIL 6, 2016

What competitors are doing always comes into the dialogue, and companies must be aware of how the value offered and the communication tools used by competitors in the marketplace impacts their own performance. This pretty much sums up the way benchmarking should help companies perform relative to peers within their business arena.

Gamification 60

Gamification How To Loyalty Programs Wireless 60

Beyond Philosophy

APRIL 6, 2016

What competitors are doing always comes into the dialogue, and companies must be aware of how the value offered and the communication tools used by competitors in the marketplace impacts their own performance. This pretty much sums up the way benchmarking should help companies perform relative to peers within their business arena.

Gamification 60

Gamification How To Loyalty Programs Wireless 60

Comm100

SEPTEMBER 22, 2016

This book is a crash course for leaders looking to enhance their company’s overall customer experience. Read these books to gain perspective on how other successful companies have delivered impressive and note-worthy customer service cultures. Creating Customer Loyalty. Ever wonder how Zappos does it? by Ryan Levesque.

Customer Service 100

Customer Service Case Study Gamification Culture 100

ProProfs Chat

APRIL 25, 2019

Well, to put it simply, it’s the ability of a company to.? To be able to make people continue their relationship with your company, you first need to know why they leave. Build a Customer Loyalty Program. This can be done through the channels of customer loyalty or rewards. Keep Your Promises.

Customer Retention 66

Customer Retention Net Promoter Score How To Social Media 66

Currency Alliance

DECEMBER 19, 2022

It has the potential to address a lot of business challenges, and enable many forms of elusive innovation in loyalty marketing. The biggest opportunities for loyalty programs relate to operating more efficiently to reduce cost, and improving personalization. As the saying goes, ‘garbage in, garbage out’.

Loyalty 52

Loyalty Marketing Airlines Loyalty Programs 52

Lumoa

FEBRUARY 9, 2023

At the same time, it is also what most companies are missing. B2B Customer Experience B2B Customer Experience is, simply put, the experience and interactions with your company of a B2B customer. Brand experience is a very close concept to customer experience, except the latter, refers to how customers reflect on your company.

Net Promoter Score 445

Net Promoter Score Customer Journeys Customer Experience Omni-Channel 445

SurveySparrow

JANUARY 14, 2020

Your customers are your most valuable asset, especially if you are a small company. If you want your customers to stay with you, then you should do things that most companies don’t. 5 Set up a loyalty reward program. Create a program where it is easy for your existing customers to sign up as a loyalty partner.

Customer Retention 52

Customer Retention Gamification Feedback Loyalty Programs 52

ProProfs Chat

JUNE 30, 2020

Create better customer loyalty programs. When I set out to write The Amazement Revolution, I wanted to create a guide that companies could use to create amazing experiences for their customers and employees. Even today, some companies end up treating their service as one of the lowest priorities in business operations.

Customer Service 85

Customer Service Handbook Customer Satisfaction Loyalty 85

BirdEye

DECEMBER 8, 2022

Let’s say you’re a business-to-consumer (B2C) company selling retail products. However, if you’re a business-to-business (B2B) company selling software to large enterprises, you’ll want to focus on platforms like LinkedIn. You need to figure out your own specific business goals and embrace the platforms that can help you achieve them.

Social Media 98

Social Media Brands Video Entertainment 98

Currency Alliance

JUNE 19, 2019

This was my second year on the judging panel at the Loyalty Magazine Awards. Gamification and personalization have come on leaps and bounds in loyalty to supplement points and rewards. Points are perceived by customers as a kind of currency; underperforming loyalty brands, equally, prioritize this purely transactional insight.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

Currency Alliance

FEBRUARY 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? We hear loyalty leaders state all the time that they have embraced ‘best practices’. That’s right, loyalty programs should be a profit center.

Loyalty Programs 52

Loyalty Programs Loyalty How To Touchpoint 52

ECXO

JANUARY 30, 2024

The emotions in CX Emotions have a pivotal role in the customer experience and can significantly impact customer loyalty and repeat purchases. While these are necessary, they are often not sufficient in driving customer loyalty and repeat purchases. Brand Transparency: Honesty and transparency can evoke feelings of trust and loyalty.

Rewards Programs 52

Rewards Programs Loyalty Brands Connections 52

Currency Alliance

APRIL 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? As CEO, the time you can dedicate to your loyalty program is probably close to zero. It’s not unusual for the very best programs to comprise 15%-30% of a business’s enterprise value.

Loyalty 52

Loyalty Marketing Loyalty Programs Touchpoint 52