Build the Right Customer Loyalty Program

QuestionPro Audience

For that reason, consumer-facing companies find it essential to have some type of customer loyalty program. But with so many different loyalty programs out there, how do you know which one is best for you (and your customers!)? Customer Experience Customer Loyalty

Do Loyalty Programs Really Create Loyalty?

ShepHyken

Lately, I’ve been asked about loyalty programs. Any company can create a loyalty program. But, there is some confusion around what exactly a loyalty program is. One is a discount or perks program. Another is a relationship program.

Building a Customer Loyalty Program That Drives Brand Love

Kayako

If they weren’t, that company would be out of business in a virtual minute. When consumers don’t feel the need to look around as much, your business depends on customer retention and loyalty to survive. Why bother with a customer loyalty program? Live off the loyalties.

5 Awesome Customer Loyalty Program Ideas You Should Try

Comm100

We all know customer loyalty is the driving engine for a flourishing business. But what is customer loyalty, actually? Customer loyalty is having customers who are committed your company and your products , not just a price point that a competitor can easily emulate.

How To Build A Customer Loyalty Program

ProProfs Chat

Loyalty goes a long way in defining and building relationships between people. 20% of customers are typically responsible for 80% of a company’s revenue. # How to Cultivate Customer Loyalty. Reward Customer Loyalty. Why Build a Customer Loyalty Program.

How to Create a Successful Customer Loyalty Program

Michelli Experience

Recently Starbucks announced a change in their highly regarded loyalty program and I heard both praise and deep criticism. Sadly, I felt very old because in 2004 the mere mention of a loyalty program at Starbucks was not well-received.

5 Tips For Engaging Sales In Your Customer Loyalty Program

MaritzCX

I recently sat down with my colleague Jamie Ziegler to chat about the role of sales organizations in customer loyalty programs – an important consideration for B2B companies. Here are five of the less obvious items you can use to give your program a boost

Loyalty Programs!?! We Don’t Need No Stinkin’ Loyalty Programs!!!

Beyond Philosophy

Without fear of (much) argument, it’s a fair statement that all companies want, and try to generate and achieve, optimum loyalty from their customer base. Some companies reach this goal through superior value delivery, built on quality products and services and positive, consistent customer experiences. Customer loyalty programs are especially popular among retailers. also has no loyalty program. The post Loyalty Programs!?!

A Loyalty Program Doesn’t Loyalty Make {Infographic}

Michelli Experience

A New York Times #1 bestselling author, Dr. Michelli and his team consult with some of the world’s best customer experience companies. The post A Loyalty Program Doesn’t Loyalty Make {Infographic} appeared first on Joseph Michelli. __. Joseph A. Michelli, Ph.D.

Travel Sector: How to Build a Winning Loyalty Program

Currency Alliance

In this new content series, we show what a world-beating loyalty program would look like in four different sectors, and discuss the brands currently showing the potential to build that ‘world-beating’ program. are now ripe for inclusion in loyalty coalitions.

5 Tips For Engaging Sales In Your Customer Loyalty Program

MaritzCX

I recently sat down with my colleague Jamie Ziegler to chat about the role of sales organizations in customer loyalty programs – an important consideration for B2B companies. Jamie has a wealth of practical knowledge on the topic having run global loyalty programs at JD Edwards and VMware and spent several years as an enterprise salesperson herself. Here are five of the less obvious items you can use to give your program a boost

Nordstrom’s attempt to modernize its loyalty program runs into trouble

Optimove

According to Yoav Susz, vp of revenue at the customer relationship software company Optimove, brands can use that to their advantage during execution. “By The post Nordstrom’s attempt to modernize its loyalty program runs into trouble appeared first on Optimove.

How Smart is your Loyalty Program?

Think Customers

Along with "next guest, please" the phrase consumers most likely hear at a store is, "are you part of our loyalty program?" But while most companies have a loyalty program, many still struggle to pull actionable insights from the mountain of loyalty data they've collected. Customer Experience Customer Loyalty homepage

Let’s shape the future of loyalty programs

Currency Alliance

Every industry now has to be conscious of the heightened, personalized demands of the modern consumer, including the loyalty industry. We have the opportunity to shape the future of loyalty programs so they fit seamlessly with other liquid, flexible markets in which people interact every day.

4 Loyalty Program Types – Which One Is Right for You?

Smarter CX

It’s hard to imagine a person who doesn’t carry a couple of loyalty cards in their virtual wallets these days. If a one-size-fits-all formula of a successful marketing strategy existed, then a loyalty program would be one of the most important variables in it. Customers want to feel special, and loyalty programs give them the sought-after sense of exclusive treatment and engagement. Common types of loyalty programs. Tiered program.

The top 5 ways to make loyalty programs more effective

Currency Alliance

As consumers grow more empowered, with more control and choice than they’ve ever had before, their loyalty to a brand and preference for concentrating their purchasing power becomes even more crucial to merchants. Liquidity loyalty trends Customer welfare collaboration loyalty programs

Getting real value from loyalty programs

Currency Alliance

For many years companies have given rewards to customers in exchange for increased share of wallet and information that enables marketing activities. But getting real value from loyalty programs has become harder and harder. In part this is because the biggest travel loyalty programs are getting watered down and due to the tremendous proliferation of other incompatible loyalty programs. The typical consumer is now a member of lots of programs.

Getting real value from loyalty programs

Currency Alliance

For many years companies have given rewards to customers in exchange for increased share of wallet and information that enables marketing activities. But getting real value from loyalty programs has become harder and harder. In part this is because the biggest travel loyalty programs are getting watered down and due to the tremendous proliferation of other incompatible loyalty programs. The typical consumer is now a member of lots of programs.

Do Customer Loyalty Programs Create Genuine Customer Loyalty?

Pretium Solutions

Customer loyalty programs, such as loyalty cards and point systems, can be useful tools for marketing and for rewarding customers. The post Do Customer Loyalty Programs Create Genuine Customer Loyalty?

Do Customer Loyalty Programs Create Genuine Customer Loyalty?

Pretium Solutions

Customer loyalty programs, such as loyalty cards and point systems, can be useful tools for marketing and for rewarding customers. The post Do Customer Loyalty Programs Create Genuine Customer Loyalty?

Tapping into the Loyalty Program for Glowing Online Reviews

Grade.us

Loyalty deserves to be rewarded. Especially when that loyalty is what keeps a business afloat. There are plenty of ways to offer value to customers beyond the sale of products or services, but one of the most popular methods that business owners use is the loyalty program.

Loyalty Programs Don’t Drive Loyalty (Part 2): Why?

Customer Input

Inability to deliver a good customer experience consistently is the reason many companies implement loyalty programs, and also the reason why they don’t work. Articles Customer input Journal Featured Customer Experience Engagement Loyalty Loyalty Programs

Five Ways to Create Customer Loyalty

ShepHyken

It’s been a while since I approached the topic of customer loyalty. All of the tips, ideas, tactics, and techniques I write about are about driving a better customer service experience, which can (and hopefully will) lead to customer loyalty. Loyalty is an emotion.

Amex, Macy's, and Rite Aid Take a Stab at a Multi-Brand Loyalty Program

Think Customers

The retail landscape is crowded with loyalty programs giving consumers a plethora of points, discounts, and rewards-based memberships to choose from. In fact, the average American household holds memberships in 29 loyalty programs across the retail, financial services, and travel industries, but actively uses only about 12 of them, according to loyalty marketing research company Colloquy. Customer Loyalty homepage

Making the most of customer loyalty programs

Currency Alliance

In 2015, Forrester Consulting released a study about satisfaction with loyalty programs in the US. They suggested that many loyalty program decision makers don’t feel they are making the most of customer loyalty programs. Much has been made of customer apathy around loyalty programs in recent years. Perhaps customer loyalty programs simply haven’t evolved in the same way other business strategies have.

Do Customer Loyalty Programs Create Genuine Customer Loyalty?

Pretium Solutions

Customer loyalty programs, such as loyalty cards and point systems, can be useful tools for marketing and for rewarding customers. However, real customer loyalty is created during one-on-one customer interactions between a customer and the people acting on the company’s behalf, either a sales representative or customer service agent , retail associate or other customer-facing employee. The post Do Customer Loyalty Programs Create Genuine Customer Loyalty?

McKinsey Thinks Bland, Generic Loyalty Programs Are Killing Business – And They May Be Right!

Beyond Philosophy

A recent Forbes article by McKinsey (“Making Loyalty Pay: Six Lessons From The Innovators”), showed that, based on the consulting organization’s recent study, loyalty program participation has steadily increased over the past five years (a 10% annual rate of growth), with the average household now having almost 25 memberships ( [link] ) For all of that growing popularity, there are huge questions for marketers: Are the programs contributing to increased sales?

New Study: Why Emotional Connection is Essential for Customer Loyalty

GetFeedback

Every company wants a slew of loyal customers who are excited about new products, features, and offerings. The ability to leverage emotionally intelligent platforms to recognize and use emotional data at scale is one of the biggest, most important opportunities for companies going forward.

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Guest Blog: How Should You Grow and Sustain Your Customer Lifetime Value?

ShepHyken

By working to increase your customer lifetime value, you can afford to spend more on advertising, out-market competitors, and increase company profits. As a matter of fact, 97 percent of consumers say customer service is a big factor when it comes to brand loyalty.

Where Has All The Loyalty Gone?

Michelli Experience

“Where Has All The Loyalty Gone? Customer loyalty is at a premium and to the surprise of many that premium is not just for Millennials. Shelagh Daly Miller, VP, Group Publisher for AARP Media Sales recently wrote a provocatively alarming article for Ad Age titled Is Brand Loyalty Dead?

Guest Post: The Future of Customer Loyalty Mimics the Past – Customer Centricity Says It All

ShepHyken

This week we feature an article by Jess Mizerak discussing the future of brand loyalty and how to continue to be successful in the world of E-commerce. That’s what your loyalty program should do. – Shep Hyken. Even more interesting is the trend over the last few years as major companies go analog after having built up a successful business 100% online. So, what’s the future of brand loyalty? Loyalty programs shouldn’t exist in a vacuum.

5 Top Customer Service Articles for the Week of May 13, 2019

ShepHyken

Bad Experiences Aren’t Always The Problem for Companies by Mary Drumond. LinkedIn) When it comes to the strategic decisions that will help you thrive as a company, a positive experience is not the only factor that will make customers choose you, or stay with you.

4 Customer Retention Strategies To Help Online Businesses Boost Loyalty

Kayako

Simply put, customer retention refers to the strategies and tactics businesses use to encourage repeat purchases and ongoing loyalty from their existing customer base. In fact, nearly 34% of churn happens because customers are unhappy with the quality of a company’s customer service.

5 Top Customer Service Articles for the Week of October 28, 2019

ShepHyken

Bring Customer Loyalty Under the Customer Experience Umbrella by Phil Britt. CMSWire) Forrester’s 2019 CX Index found that most loyalty programs are ineffective. Frankly, I’m surprised that loyalty, service and experience are separate.

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Wired Together: Building Customer Loyalty And Word of Mouth

360Connext

How can we increase loyalty? You like being loyal to these businesses because they earn your loyalty. They earn your loyalty because of how they make you feel. All loyalty and authentic word-of-mouth marketing results are based on emotion.

Are Loyalty Cards Dead?

Beyond Philosophy

If you’re like me, you have loyalty cards for three different supermarkets, a half dozen airlines, several hotels, a dozen or so assorted retailers and the local frozen yogurt shop. No of course not, and that’s the problem with calling these pieces of plastic “loyalty cards.”

The Relationship Between Customer Engagement, Loyalty And Revenue

Influitive

Customer engagement is highly correlated to customer loyalty ,” says Aimee Lucas , Customer Experience Transformist and VP at the Temkin Group , a customer experience research and consulting firm. However, loyalty can generate revenue on another front: demand gen.

Are We reinforcing our organization’s Customer Disloyalty Program?

One Millimeter Mindset

When customers become disenchanted, their loyalty is jeopardized. Far too often, businesses of all sizes leave the customer’s loyalty in the hands of front-line employees. Each with their own, branded customer loyalty program. And making their company money.

What GDPR means for customer loyalty

Currency Alliance

However, what isn’t being discussed so much is what GDPR means for customer loyalty. And a customer signing up to a loyalty program is one of the most common ways for them to hand over their data to the merchant. What GDPR means for customer loyalty.

Are you a loyalty company?

Forrester's Customer Insights

It's harder than ever to earn your customers' loyalty. Many companies think they've solved this with a loyalty program, but the competition is stiff there, too. On average, consumers belong to eight loyalty programs -- the majority of which are ruled by points, discounts and financial rewards. Traditional approaches to loyalty don't cut it anymore. I'm not going to tell you to scrap your loyalty program.