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What a Customer Touchpoint Is (and Why Customer Experience Leaders Should Care)

Experience Investigators by 360Connext

Every interaction they have with your organization leaves an impression — and you want it to be a good one! Touchpoints’ have been a hot topic for marketing, sales, and customer experience teams for decades. Each customer touchpoint is an opportunity to reinforce your brand value and engage customers in meaningful ways.

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What a Customer Touchpoint Is (and Why Customer Experience Leaders Should Care)

Experience Investigators by 360Connext

Every interaction they have with your organization leaves an impression — and you want it to be a good one! Touchpoints’ have been a hot topic for marketing, sales, and customer experience teams for decades. Each customer touchpoint is an opportunity to reinforce your brand value and engage customers in meaningful ways.

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How to Elevate the Customer Experience with Conversational Commerce

Lumoa

Conversational commerce is all about interacting with customers through various communication tools, like live chat, chatbots, and contact centers. Combined with Natural Language Processing (NLP) and Machine Learning (ML), it gives businesses even more options for interacting with clients and leads.

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How to Streamline Customer Service – 7 Actionable Strategies

Comm100

Read on to explore these top strategies to transform your operations and learn how to streamline customer service within your team. In an era where quick resolutions and personalized interactions are demanded, streamlining customer service translates into measurable business success.

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6 Killer Applications for Artificial Intelligence in the Customer Engagement Contact Center

If Artificial Intelligence for businesses is a red-hot topic in C-suites, AI for customer engagement and contact center customer service is white hot. This white paper covers specific areas in this domain that offer potential for transformational ROI, and a fast, zero-risk way to innovate with AI.

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How to Upgrade to an Advanced Customer Experience Strategy

Lumoa

So, how can your business win over this growing contingent of experience-focussed customers? It starts even before a consumer has their first interaction with your company and is an ongoing process that continues even after a sale has been made. How customers experience your brand is more important than ever before.

Strategy 208
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How to Identify Critical Touchpoints in the Buying Journey

Feedbackly

The importance of optimizing touchpoints in a customer journey needs no special introduction. As conjunctions of contact between the customer and brand, touchpoints play a major role in the quality of the overall customer experience. But, some touchpoints are more influential and pivotal than others. Here’s how to identify them!