Ecrion

APRIL 19, 2018

The topics discussed are meant to shed light on how Ecrion can help your business overcome any problems it might have with Customer Communications Management (CCM), Customer Engagement Management (CEM), or Customer Experience (CX). . At a recent CX conference we attended, there was an obvious common theme of “friction.”

Communication 40

Communication Net Promoter Score Customer Journeys Effort Score 40

Beyond Philosophy

JUNE 17, 2015

Defining the Objective(s) and Mechanics of Your Content Marketing Strategy. Content marketing continues to be on the upswing as a method of building connections and relationships with target audiences. Arguably, content is the most effective form of digital marketing, building value and credibility.

Consumers 60

Consumers Connections Social Media Advertising 60

Beyond Philosophy

JUNE 11, 2015

Over the years, retailers have found these programs to be powerful business tools within their highly competitive markets. Lower-than-competition everyday prices has been Walmart’s merchandising and marketing mantra since its inception. What Publix does, instead of loyalty cards, is try different alternative approaches to build sales.

Loyalty Programs 60

Loyalty Programs Loyalty Airlines Retail 60

Beyond Philosophy

JUNE 1, 2015

These programs produce positive sales increases for hotels, for example, but negative sales impact on car rental, airlines and food retail. One retailer has combined its loyalty program with a 5% point of sale discount, building volume from its highest value customers.

Loyalty Programs 60

Loyalty Programs Loyalty Airlines Hotels 60

Waypoint Group

MAY 18, 2016

Customers keep the B2B world moving, and as companies grow and markets change, the response to them must also change. In marketing we’ve become accustomed to focusing on positive feedback, the glowing references, feedback and case stories. The 6 Key Mistakes Companies Make with their Customers. Recognize the whole.

Company 40

Company Customer Experience Survey B2B 40

Beyond Philosophy

APRIL 18, 2016

For example, say you have one brand marketed towards older women and another towards younger men. I am pleased to be doing a keynote speech at the next Satmetrix Conference in New Orleans in May. Find out more and register here for Unite, the Net Promoter Conference. The One Question To Ask When Making Decisions.

Net Promoter Score 60

Net Promoter Score NPS CEM Conference 60

Beyond Philosophy

APRIL 18, 2016

For example, say you have one brand marketed towards older women and another towards younger men. I am pleased to be doing a keynote speech at the next Satmetrix Conference in New Orleans in May. Find out more and register here for Unite, the Net Promoter Conference. The One Question To Ask When Making Decisions.

Net Promoter Score 60

Net Promoter Score NPS CEM Conference 60

Beyond Philosophy

DECEMBER 23, 2015

For many companies, the brand-appropriate customer experience spans across multiple channels and touchpoints, and it can involve internal groups such as IT, sales, marketing, operations, customer support, new product or service development, and product management.

Chief Customer Officer 60

Chief Customer Officer Omni-Channel Customer Centricity Consulting 60

Gainsight

DECEMBER 23, 2019

At Pulse 2016, SaaStr’s Customer Success for Start-ups track was one of the most popular series of sessions in the entire conference. So you’ve got pre-sales, implementation, optimization, training, and support. How involved in pre-sales are they? Jason: I’m super excited about this next session.

Customer Success 52

Customer Success How To Customers Sales 52

ClearAction

JANUARY 14, 2015

After all, B2B account teams are usually quite involved with clients throughout a long sales cycle, interacting with various influencers of the buying decision and almost "living" the customer journey alongside their clients. High-Touch in B2B Customer Experience. Trendy Customer Experience Management.

Customer Experience Management 48

Customer Experience Management Customer Experience Management B2B 48

Beyond Philosophy

JUNE 4, 2015

The ‘human’ factor, in marketing, communications, positioning, and experience creation through sales, service, and operations now pervades titles of articles, blogs, white papers, and even books. They market, and create experiences, within the branded vision. In his 2010 book, Marketing 3.0:

Financial 60

Financial Omni-Channel Airlines Multi-Channel 60

Beyond Philosophy

JUNE 4, 2015

So they combined budgets and marketing teams to create one team that did it all together. As a result of all of these changes, they saw a 50% increase in e-commerce sales where the omni-channel approach was in local markets where there was a physical location. And it’s working. Train customer staff across all channels.

Omni-Channel 60

Omni-Channel Sports Retail Video 60