Beyond Philosophy

OCTOBER 24, 2014

To read more from Colin on LinkedIn, connect with him by clicking the follow button above or below. If you would like to follow Beyond Philosophy click here. Follow Colin Shaw on Twitter @ColinShaw_CX.

ROI 74

ROI Net Promoter Score CEM Conference 74

Beyond Philosophy

FEBRUARY 2, 2015

Apple and Coke have chosen good songs to create the memory with their Customers. In both cases, the song and the resulting connection is likely to keep positive emotions associated with the brand name. Branding with Music Creates a Memory…Just Hope it’s a Good One. They did a great job. Consider this gem: Wow. . < < [link].

Tools 60

Tools Marketing CEM eBook 60

Beyond Philosophy

JUNE 17, 2015

Content marketing continues to be on the upswing as a method of building connections and relationships with target audiences. The increased, and more refined, use of social networks is moving content from audience-reaching to audience-building, i.e. building relationships more than connecting with prospects. Michael Lowenstein, Ph.D.,

Consumers 60

Consumers Connections Social Media Advertising 60

Beyond Philosophy

JUNE 29, 2015

Online community has the power to help bring back customer and public trust in Target, through collaborative dialogue and assurances that the company is serious about taking responsibility for the data issues, and letting consumers know that strategic plans and processes are in place to fix the problems.

Consumers 60

Consumers Wireless Banking Leadership 60

Experience Matters

APRIL 7, 2015

Clarabridge gets to the heart of customer feedback by providing the world’s most sophisticated customer intelligence platform. Clarabridge is the only platform that can easily connect to all sources of customer feedback and analyze it in aggregate. We brought the industry’s first customer engagement hub to market.

Groups 120

Groups Multi-Channel Omni-Channel CEM 120

ClearAction

JANUARY 14, 2015

29% of B2B firms have established a single view of each customer across divisions and regions; 29% more are just starting this. One in four B2B firms has established processes for connecting data across customers' end-to-end experience with the company; 25% more are just starting this. Lack of budget.

Customer Experience Management 48

Customer Experience Management Customer Experience Management B2B 48

Beyond Philosophy

JUNE 4, 2015

A key opportunity for companies to become stronger, more trusted, and more viable to customers is creation of branded experiences. Beyond simply selling a product or service, these ‘experiential brands’ connect with their customers. Are customer experiences ‘human’ and branded?

Financial 60

Financial Omni-Channel Airlines Multi-Channel 60

Beyond Philosophy

MAY 12, 2015

As a result, it is always looking to connect situations to make a coherent interpretation. This connection is jumping to conclusions, or what we romantically refer to as “your Gut telling you something.”. Your intuition is your System One at work. It’s up to System Two to come in and confirm these conclusions.

System 60

System Consumers Connections Customer Experience 60