What is Customer Effort Score (CES) and How to Measure It?
Kayako
JUNE 16, 2022
To give companies a way to track customer effort, the CCC came up with the Customer Effort Score (CES), a simple way to measure customer effort. Measuring CES leads to necessary insights for improving customer experience and retention. Obviously, in that case, the lower the score, the better. Discover Kayako Single View.
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