Revealing New Insights: Here’s How Much Positive Emotional Experience Improves Conversions
Feedbackly
MAY 16, 2024
The Finnish clothing store chain Kekäle wants to differentiate itself from competitors by offering customers the best emotional experience in the industry, and measures it with the Emotional Value Index (EVI®). One of the most critical journey touchpoints is a short web store post-purchase survey that is shown in a pop-over window.
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