C3Centricity

APRIL 2, 2018

A more recent study by BCG and GRBN resulted in an Invest in Insights Handbook to help organisations report on the ROI of the insights function. They found that those who measure their ROI have found a seat at the decision table, increased budgets, and more control. Customer profiles. Customer retention and churn rates.

Marketing 175

Marketing Handbook ROI Social Media 175

Experience Investigators by 360Connext

JULY 7, 2020

Why Create Customer Journey Maps? Stop for a moment and imagine a customer journey map in your mind. If you see a poster on a wall, an outline in a company handbook, or any other sort of static document that gets created and then spends its time collecting dust… then you might think journey maps are a waste of time. .

Customer Journeys 208

Customer Journeys Handbook Tools ROI 208

Maru Group

AUGUST 13, 2019

“Why more brands are ditching the CMO position” was the headline of a recent Ad Age article. In the past, the CMO role lacked “accountability for the performance of the brands,” Beam Suntory CEO Albert Baladi told Ad Age. This trend toward accountability and a holistic approach to customers is happening within insights departments too.

Handbook 40

Handbook Marketing ROI Return on Investment 40

Kayako

JULY 6, 2017

All that is captured in these customer service books. Luckily, as support grows as an industry, support minded folks are taking to their computers to write books on customer service which serve as guidance and thought-leadership for those building a career within it. 10 of the best career-inspiring customer service books.

Self Service 93

Self Service Handbook Customer Service Culture 93

ProProfs Chat

SEPTEMBER 20, 2019

companies lose more than $62 billion due to poor customer service. Bad customer service has become a major business problem today. It weakens the roots of even a great business and well-known brand. . Instead of responding quickly to the promoted tweet of their customer, the airline giant took eight hours to reply.

Customer Service 68

Customer Service Gamification Airlines Net Promoter Score 68

Comm100

NOVEMBER 5, 2020

Access to information is key to the success of any customer service team, whatever channel you use. For customer service, that means collecting, centralizing, and sorting important information into a well-crafted internal knowledge base. There are two types of knowledge bases for customer support: internal and external.

Knowledge Base 130

Knowledge Base Omni-Channel Software Policies 130

Gainsight

JUNE 11, 2021

The themes today centered around Human-First Customer Success and Transforming Customer Centricity. Human-First Customer Success. The Key to Customer Success: Leadership with Jay Nathan, Chief Customer Officer at Higher Logic and Co-founder of Gain Grow Retain at Higher Logic.

Chief Customer Officer 91

Chief Customer Officer Customer Success Handbook Knowledge Base 91