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Is it Time to Do Away with Market Research Departments?

C3Centricity

A more recent study by BCG and GRBN resulted in an Invest in Insights Handbook to help organisations report on the ROI of the insights function. They found that those who measure their ROI have found a seat at the decision table, increased budgets, and more control. Customer profiles. Customer retention and churn rates.

Marketing 175
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Why Journey Map? 3 Problems They Can Solve

Experience Investigators by 360Connext

Why Create Customer Journey Maps? Stop for a moment and imagine a customer journey map in your mind. If you see a poster on a wall, an outline in a company handbook, or any other sort of static document that gets created and then spends its time collecting dust… then you might think journey maps are a waste of time. .

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Being relevant and making an impact – it’s worth the effort and investment!

Dapresy

Making an impact, being an influencer and achieving a solid ROI are goals market research and customer experience professionals strive for. There are a number of great resources available starting with GRBN’s Invest in Insights Handbook. We are proud to have Dapresy as our premier sponsor of the Handbook.

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Marketing is Morphing. Insight Departments Must Evolve Too

Maru Group

Titles like “Chief Growth Officer”, “Chief Experience Officer” and “Chief Commercial Officer” reflect a desire to understand customers more holistically, and task the executive with greater accountability for profitability. From the GRBD report ROI of Insights. They have also developed the Invest in Insights Handbook.

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The 10 Most Important Customer Service Books to Kick Start Your Career

Kayako

All that is captured in these customer service books. Luckily, as support grows as an industry, support minded folks are taking to their computers to write books on customer service which serve as guidance and thought-leadership for those building a career within it. 10 of the best career-inspiring customer service books.

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How To Measure Product Adoption Using Product Analytics

Gainsight

The second you launch a new feature or a customer signs up for your product, the clock starts ticking. Product adoption describes how a customer becomes aware of your product, makes purchases within your platform, and uses your tool. That iterative process makes it easier to understand your users, deliver faster value, and prove ROI.

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6 Things I Learned About PLG and Customer Success

Gainsight

Have you ever heard the one about the client that “was a little different than your other customers?” In the Customer Success world, this scenario has become a bit of a joke. So when a Customer Success leader, as one of OUR clients, tells us about how different they are, it’s reasonable to be a bit skeptical.