BirdEye

AUGUST 28, 2023

Reach is one of the most important social media metrics to measure because it helps you better understand your brand awareness. It tells you how broad your customer base is and the effectiveness of your social media marketing strategy. For the best possible success, work with influencers that align with your brand values.

Social Media 98

Social Media Metrics Measurement Multi-Channel 98

BirdEye

MARCH 20, 2023

Once you’ve successfully identified your target audience, you can group them into two categories: Valuable customers: Focus on your most valuable audience to start. These people will drive the most value to your social media investment. Aspirational customers: This refers to the customer base you want to nurture next.

Social Media 52

Social Media Brand Values Strategy Brands 52

BirdEye

FEBRUARY 23, 2024

A company’s external communication shapes its public image and brand reputation through press releases, marketing campaigns, customer service, and investor reports. An enterprise can optimize its external communication by aligning it with its brand values, ensuring consistency and authenticity.

Communication 63

Communication Multi-Channel Culture Social Media 63

NobelBiz

APRIL 16, 2024

Improved Customer Retention and Loyalty Building long-term relationships with customers is essential for sustained success, and omnichannel engagement plays a pivotal role in this regard. RELATED RESOURCE What Is Unified Customer Experience Management (CXM)?

Omni-Channel 52

Omni-Channel Customer Engagement Engagement Contact Center 52

BirdEye

DECEMBER 5, 2023

The primary objectives of reputation management are to establish and maintain a positive brand image, to increase trust among consumers, and to manage and mitigate the effects of negative content. It’s also focused on promoting brand values and increasing engagement with the customer base.

Brands 109

Brands Management Social Media Analytics 109

BirdEye

DECEMBER 5, 2023

The primary objectives of reputation management are to establish and maintain a positive brand image, to increase trust among consumers, and to manage and mitigate the effects of negative content. It’s also focused on promoting brand values and increasing engagement with the customer base.

Brands 63

Brands Management Social Media Analytics 63

BirdEye

FEBRUARY 12, 2024

A few more include: Localized customer feedback: Location-specific feedback allows you to fine-tune your efforts, ensuring each location delivers an experience that resonates with its specific customer base. Competitive advantage: Showing customers you understand and value their community earns you trust and loyalty.

Social Media 58

Social Media Multi-Channel Tips Brands 58

BirdEye

DECEMBER 8, 2023

Businesses can use this carpet cleaning marketing approach to directly share promotions, discounts, or limited-time offers with their customer base. It’s a direct and efficient way to communicate with your customer base, fostering loyalty and encouraging repeat business. Click on the banner to get started.

Tips 58

Tips Strategy Marketing Social Media 58

Ian Williams

MARCH 19, 2020

I remember working with a bank, and we developed a set of customer standards and these were things that mattered most to the customers based on what was going to change their behaviour and they were fused with their brand values to give it some kind of uniqueness.

Leadership 52

Leadership Consulting Financial Video 52