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How Contact Centers Shape And Enhance Your Brand Identity

CSM Magazine

Brand identity is fundamental to success, representing how consumers perceive and experience a company. These centers, where customers engage with a company, hold significant influence over brand identity. The interactions they have with customer support agents profoundly influence their perception of the brand.

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5 Top Customer Service Articles For the Week of May 7, 2018

ShepHyken

My Comment: There are many ways for customers to communicate with the companies and brands they do business with. Return policies are very specific to your brand and what you’re looking to accomplish — there is no one-size-fits-all strategy. An easy return policy creates customer confidence and trust in the brand.

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Black Friday: Is the Humble SMS the Secret Weapon for Brands Managing Customer Service Volumes This Year?

CSM Magazine

We’ve already started to see brands spread bet and offer discounts of 25% or more to entice customers and manage this longer tail of buying. This is indicative of the financial pressures that brands face too. How can brands manage customer expectations and behaviour and still drive a good return? now it is hovering around 10%.

Brands 52
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How to Increase the Efficiency of Marketing Communication

SmartMessage Blog

The fact that there is an uninterrupted and holistic communication flow in all marketing activities and the progress of the activities in the relevant line directly affects the prestige and reliability of the brand. We can summarize marketing communication as the communication process that brands use to market their products or services.

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Dunkin’ Donuts No.1 in Coffee Customer Loyalty Once Again

CSM Magazine

Dunkin’ Donuts can now boast an impressive dozen in customer loyalty. For the 12th consecutive year, Brand Keys has honored Dunkin’ Donuts as a coffee leader in providing guests with a superior customer experience. 1 brand for customer loyalty in the packaged coffee category for the sixth straight year.

Loyalty 40
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How to Increase the Efficiency of Marketing Communication

SmartMessage Blog

The fact that there is an uninterrupted and holistic communication flow in all marketing activities and the progress of the activities in the relevant line directly affects the prestige and reliability of the brand. We can summarize marketing communication as the communication process that brands use to market their products or services.

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What Elephants and Customer Experiences Have in Common

CSM Magazine

Jim Davies explores 5 brand- and money-saving customer experience (CX) options. Disgruntled customers, just like elephants, remembered how poorly they were treated and voiced their dissatisfaction by disregarding previous brand loyalty and swapping to a competitor. Stay true to your brand values.