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Customer Experience Articles

ClearAction

Customer Experience Articles. Customer experience articles. Peruse ClearAction articles, podcasts and webcasts, and ask how these best practices can be customized to your specific needs. Customer Experience is Decided by You article. Loyalty is Not Just for Customers article. Everybody Has a Customer article.

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5 Facts to End the ROI Debate on Customer Experience

Beyond Philosophy

In an article about the moments of truth in customer service, McKinsey & Company revealed that 70% of customers at a bank reduced their commitment when they had a bad Customer Experience. That article also revealed that 85% of customers that had a good relationship with the bank increased their commitment. . < February 2006.

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How to Gain Leadership Buy-In for VoC. HINT: Show Them The $$$

PeopleMetrics

For almost any initiative in business, the way to convince leadership to invest is to show them a return on investment (ROI). 2016) that provides compelling ROI evidence that CX matters, including the ability to charge a higher price when you deliver a better customer experience. Look inside at CLV to determine ROI.

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Do You Need a Survey Tool or a VoC Partner?

PeopleMetrics

The CX story you tell executives must reinforce the program’s ROI. If this step is not taken, ROI will be more difficult to prove in the future, and the program will become little more than a data collection exercise. He has published eight articles in peer-reviewed scholarly journals and has taught over 25 marketing classes.

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CX Secrets: The Importance of Aligning CX with Marketing

PeopleMetrics

Customers will not be happy, they won't come back, and you won't get the ROI from your Voice of Customer program. Sean McDade founded PeopleMetrics in 2001 and he is the architect of the company’s customer experience management (CEM) software platform. More #CXSecrets. As CEO, he guides the company’s vision and strategy.

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ANNOUNCING Listen or Die: 40 Lessons That Turn Customer Feedback Into Gold

PeopleMetrics

These easy-to-use best practices provide CX leaders with the tools needed to build exemplary Voice of Customer programs that deliver ROI, turning customer feedback into gold. His company offers CEM software with advanced machine learning solutions and hands-on analytical support to help companies make sense of their CX data.

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Use The Peak-End Rule To Make Your Customer Experience Program Cost Effective

Middlesex Consulting

This article describes why and how to implement the peak-end rule to improve the ROI of your customer experience (CX) efforts. Lesson #1 – CX ROI is a very big topic both within CXPA and the B2B community in general. The article is now live on his web site and titled In Praise of the Mundane.