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Customer Experience Articles

ClearAction

Customer Experience Articles. Customer experience articles. Peruse ClearAction articles, podcasts and webcasts, and ask how these best practices can be customized to your specific needs. Integrating Customer-Focus & Measurement in Day-to-Day Business. Customer Experience is Decided by You article.

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How to Gain Leadership Buy-In for VoC. HINT: Show Them The $$$

PeopleMetrics

For almost any initiative in business, the way to convince leadership to invest is to show them a return on investment (ROI). 2016) that provides compelling ROI evidence that CX matters, including the ability to charge a higher price when you deliver a better customer experience. Look inside at CLV to determine ROI.

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Top 12 Airtable Alternatives

SurveySparrow

And, to make your search process hassle-free, we’ll guide you throughout this article with some valuable information about the alternatives. . With this software, you can collect data, measure employee performance , create assessment reports, easily. . Airtable CRM vs SurveySparrow CEM. SurveySparrow.

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Do You Need a Survey Tool or a VoC Partner?

PeopleMetrics

The CX story you tell executives must reinforce the program’s ROI. If this step is not taken, ROI will be more difficult to prove in the future, and the program will become little more than a data collection exercise. Sean has over 20 years of experience helping companies measure and improve the customer experience.

Tools 60
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CX Secrets: The Importance of Aligning CX with Marketing

PeopleMetrics

Customers will not be happy, they won't come back, and you won't get the ROI from your Voice of Customer program. Sean McDade founded PeopleMetrics in 2001 and he is the architect of the company’s customer experience management (CEM) software platform. More #CXSecrets. As CEO, he guides the company’s vision and strategy.

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ANNOUNCING Listen or Die: 40 Lessons That Turn Customer Feedback Into Gold

PeopleMetrics

These easy-to-use best practices provide CX leaders with the tools needed to build exemplary Voice of Customer programs that deliver ROI, turning customer feedback into gold. Sean has over 20 years of experience helping companies measure and improve the customer experience. Bruce Temkin , Managing Partner, Temkin Group.

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Use The Peak-End Rule To Make Your Customer Experience Program Cost Effective

Middlesex Consulting

This article describes why and how to implement the peak-end rule to improve the ROI of your customer experience (CX) efforts. Finally, the theme of the 2018 CXPA Annual Meeting is CX BUSINESS VALUE: Identify, Measure & Grow! Lesson #1 – CX ROI is a very big topic both within CXPA and the B2B community in general.