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How to Gain Leadership Buy-In for VoC. HINT: Show Them The $$$

PeopleMetrics

For almost any initiative in business, the way to convince leadership to invest is to show them a return on investment (ROI). In turn, the best way to secure executive sponsorship in VoC is to demonstrate that improving the customer experience pays big returns. Look inside at CLV to determine ROI.

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5 Facts to End the ROI Debate on Customer Experience

Beyond Philosophy

For many years, there has been a debate whether you could assign a dollar amount to determine the return on investment for any Customer Experience improvements. That article also revealed that 85% of customers that had a good relationship with the bank increased their commitment. . < www.mckinsey.com. February 2006.

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Customer Engagement Manager: Roles & Responsibilities

SmartKarrot

This article discusses everything you need to know about the role. Use advanced analytics and data from CRM to boost the response rates and show a compelling return on investment (ROI). These are a few job roles and responsibilities of a customer engagement manager (CEMs). This is also the case for CEMs.

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2015 Temkin Group CX Vendor Excellence Award Winners

Experience Matters

We work with global 5,000 clients to create multi-channel, multi-lingual feedback and research programs that engage customers, empower employees, deliver a compelling respondent experience, and provide high Return on Investment. We want companies to believe they can be VoC heroes. Engaging Employees on the Frontline. ResponseTek.

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Understanding Customer Survey Data: Descriptive, Predictive and Prescriptive Analytics to Improve Customer Loyalty

Bob Hayes

In their attempts to improve systemic problems, companies use these data to identify where customer experience improvement efforts will have the greatest return on investment (ROI). Maximizing ROI occurs when you are able to minimize the costs while maximizing customer loyalty.