Article CEM Customer Base ROI 
Beyond Philosophy
NOVEMBER 10, 2014
According to Marketing Metrics , you have a much higher probability to sell your existing customers than a new prospect, at 60 to 70% versus 5 to 20%, respectively. That’s a much bigger chance that you are going to get to yes if you have a loyal customer base to ask for the order. The Value of Customer Experience, Quantified.
SurveySensum
MARCH 20, 2024
From launching industry-specific surveys to real-time text analysis to a closed-loop ticketing system, the tool packs a strong punch when it comes to extracting actionable insights, taking action in time, and boosting the overall customer experience while driving the CX-driven ROI. The tool has taken CXM a step beyond.
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Answer Dash
APRIL 17, 2020
What is customer experience management? Customer experience management, sometimes abbreviated to CEM, is the practice of owning your customer experience and actively working to improve it. It involves research to discover who your customers are, what they need, and where their pain points lie.
Experience Matters
APRIL 7, 2015
Confirmit’s 5-strong global VoC team not only works directly with customers, but is are utterly committed to furthering the status of our profession and the effectiveness of CX through thought leadership and the development of best practices. We want companies to believe they can be VoC heroes. Engaging Employees on the Frontline.
Bob Hayes
APRIL 11, 2016
In their attempts to improve systemic problems, companies use these data to identify where customer experience improvement efforts will have the greatest return on investment (ROI). Hidden drivers reflect attributes that have a high impact on customer loyalty and have high satisfaction ratings relative to other CX touch points.
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