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The Customer-Centric Compass

CSM Magazine

Spotting Customer-Centric Companies I. In today’s fast-paced marketplace, this vision is a reality for some, and it all centers around the compass of customer service. These principles are followed by the League of Slots , where customer satisfaction reigns supreme.

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How lululemon Co-Creates Experiences with and for Their Customers

Alida

lululemon is a Canadian athletic apparel retailer with massive global appeal that creates high-performance athletic apparel and accessories through a human-led design approach. This customer-centricity has led the brand to consistently look for new ways to ensure they are supporting their guests (customers) and their community.

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Nike versus Adidas: Who will win the digital transformation race in apparel retail?

Alida

This is especially true in apparel retail, where longtime rivals Nike and Adidas have both recently invested heavily in digital transformation and innovation to stay at the top of their game. Competition between the two brands is long-standing, so it makes sense it would extend to their digital transformation efforts.

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Customer loyalty: 5 strategies for creating lifelong fans of your brand

delighted

A customer journey map is a visual storyline that helps you understand each engagement a customer has with your brand (from the time they become aware of your business to the time they leave). As a result, you’re better equipped to turn your business into a customer-centric brand and in turn, influence lasting customer loyalty.

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How Can Live Chat Increase Your Online Apparel Store Conversion?

Magellan Solutions

From schools to services, even FMCG (Fast-moving Consumer Goods) to clothing brands, as long as your business has constant and direct contact with consumers, partnering with a live chat service provider can help your company build relationships with them. In the article, it explained that the customer-centric features were gaining traction.

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Customer intent is a treasure trove of actionable data hiding in plain sight

Think Customers

Customer intent is defined as the reason or purpose behind a customer’s actions or behavior towards a brand. It looks beyond the superficial factors such as what customers are requesting or where they are requesting it and focuses on the customers’ true goals for the interaction.

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Customer loyalty: A guide to building and measuring positive experiences 

delighted

Can you name a brand that makes you feel special? A brand you’ve made repeat purchases from, you’re proud to wear their logo, and when you receive a compliment, you’re more than happy to share where you bought said item? If so, you’ve experienced customer loyalty. You can see why brands want to foster customer loyalty.

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