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Is the Net Promoter Score Metric Outdated?

Retently

In a 2003 Harvard Business Review article , Fred Reichheld introduced Net Promoter Score® as a new measure of customer loyalty and satisfaction. That makes the Net Promoter Score, as of 2023, 20 years old — an eternity for a customer success metric in the fast-paced world of technology.

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Securing Brand Loyalty In The Third Wave Of CX

InMoment XI

Initially, the focus was on identifying the most suitable customer experience metrics , such as Net Promoter Score (NPS) or customer satisfaction scores. By prioritising customer enrichment and ethical practices, brands can establish a deeper connection with consumers, fostering long-term loyalty.

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The Complete Guide to Mastering Contact Center Analytics

InMoment XI

In the era of customer-centricity, contact center analytics stands as a beacon, guiding businesses and contact centers toward informed, data-driven decisions. This article delves deep into the intricacies of contact center analytics, showcasing how they can be the linchpin in enhancing customer experience and driving business growth.

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Creating Fans, Not Just Customers: Metro Bank’s Journey to Customer-Centricity

InMoment XI

They envisioned a landscape where exceptional customer service, inviting environments, and a commitment to personal connections prevailed over the conventional transactional approach. They placed a premium on personal connections while adapting to excel in online channels, ensuring a seamless transition for customers.

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6 Killer Applications for Artificial Intelligence in the Customer Engagement Contact Center

If Artificial Intelligence for businesses is a red-hot topic in C-suites, AI for customer engagement and contact center customer service is white hot. This white paper covers specific areas in this domain that offer potential for transformational ROI, and a fast, zero-risk way to innovate with AI.

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Surveys Are Boring, It’s What You Do with Them That’s Exciting: Three Ideas for Beating Survey Fatigue

InMoment XI

Learn how Hootsuite tripled their Net Promoter Score by using InMoment’s microsurveys! #2. Case management programs—also known as closed loop feedback (CLF) programs—enable trained staff to connect with customers one on one. Ask Survey Questions That Drive Action.

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Not Just Another Blog Post on How to Improve Customer Experience

InMoment XI

Moving from “What” to “Why” I still have far too many discussions with clients and prospects who ask me what their net promoter score (NPS) goal should be or what does a blip in their customer satisfaction score (CSAT) mean to their business. I have to put on my best poker face (which I do not have!)