Big Promises, Small Promises: Can Your Organization Keep Both?
Kerry Bodine
JUNE 7, 2017
JetBlue built its brand on being a different kind of airline. At a time when other US-based airlines were cutting leg room, eliminating meals, and charging for bags, JetBlue gave flyers room to stretch, provided free yummy snacks, and resisted financial pressure to nickel and dime its customers with fees. and “Trays.
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