Currency Alliance

OCTOBER 12, 2020

About three years ago, I was flying from Barcelona to New York on United Airlines. Points are just an excuse to start a dialog with customers, keep score, and enable an economy based on an incentives currency. The way brands engage with customers will change dramatically in the next 2-3 years.

Loyalty 98

Loyalty Marketing Loyalty Programs Banking 98

SurveySensum

JULY 13, 2023

According to a research report by PwC titled, “ Experience is Everything ”, 73% of the customers pointed to customer experience as an important factor in their shopping experience. Yet only 49% of the customers said that they had positive customer experiences with companies. Then this guide is for you.

Retail 52

Retail Survey Tools Customer Experience 52

SurveySensum

JULY 13, 2023

According to a research report by PwC titled, “ Experience is Everything ”, 73% of the customers pointed to customer experience as an important factor in their shopping experience. Yet only 49% of the customers said that they had positive customer experiences with companies. Then this guide is for you.

Retail 52

Retail Survey Tools Customer Experience 52

Lumoa

SEPTEMBER 11, 2023

Customer experience is a wide-ranging phenomenon that comes to life the moment a potential consumer becomes aware of a brand. Consider the following scenario: A customer learns a new airline will be operating flights in their city. It lets you identify the demographic makeup of your customer base.

Strategy 208

Strategy Customer Experience Net Promoter Score Effort Score 208

Lumoa

SEPTEMBER 11, 2023

Customer experience is a wide-ranging phenomenon that comes to life the moment a potential consumer becomes aware of a brand. Consider the following scenario: A customer learns a new airline will be operating flights in their city. It lets you identify the demographic makeup of your customer base.

Strategy 208

Strategy Customer Experience Net Promoter Score Effort Score 208

ProProfs Chat

DECEMBER 23, 2019

And the results are starting to show because these companies are placing customer centricity in the midst of their core brand and mission. For these businesses, customer centricity is not just a buzzword. What they do is basically put a premium on the customer and their experience with the product, service, or brand.

Customer Centricity 96

Customer Centricity Customer Journeys Effort Score Knowledge Base 96

Retently

AUGUST 22, 2018

“You can’t have a mid-life crisis in the airline industry, because everyday is a crisis.” – Herb Kelleher. Maintaining an airline is a mess. However, in the pursuit of keeping their operational costs lower, airlines often compromise on one element that has become the crucial competitive differentiator – customer experience.

Airlines 76

Airlines Customer Satisfaction NPS Net Promoter Score 76

Pretium Solutions

OCTOBER 26, 2011

The word loyalty is thrown around quite a bit inside the customer service world today. Numerous books and scores of articles have been written and blogs posted about the importance and relevance of customer loyalty , as compared to customer satisfaction , and that there is actually little relationship between the two.

Loyalty 40

Loyalty Airlines Effort Score Loyalty Programs 40

Pretium Solutions

OCTOBER 26, 2011

The word loyalty is thrown around quite a bit inside the customer service world today. Numerous books and scores of articles have been written and blogs posted about the importance and relevance of customer loyalty , as compared to customer satisfaction , and that there is actually little relationship between the two.

Loyalty 40

Loyalty Airlines Effort Score Loyalty Programs 40

Pretium Solutions

OCTOBER 26, 2011

The word loyalty is thrown around quite a bit inside the customer service world today. Numerous books and scores of articles have been written and blogs posted about the importance and relevance of customer loyalty , as compared to customer satisfaction , and that there is actually little relationship between the two.

Loyalty 40

Loyalty Airlines Effort Score Loyalty Programs 40

Currency Alliance

JUNE 16, 2020

For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. What really stood out is which brands were pulling off these feats. Travel brands have featured less heavily among the winners, this year, than ever before. A disloyal generation?

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

Retently

AUGUST 23, 2022

As an ecommerce business, Net Promoter Score® might be the most powerful KPI in your CX toolkit. Net Promoter Score is a metric that measures the likelihood of a customer recommending your brand to their personal and professional social circle. Survey all customers, not just top spenders.

Net Promoter Score 148

Net Promoter Score Ecommerce Tips NPS 148

Currency Alliance

JUNE 11, 2019

Part of the solution is to take on some of the characteristics of a challenger bank – but that space is already crowded with lookalike competitors, and straying too far along this path may create branding problems for a venerable institution. Customers appreciate the free money, but it simply doesn’t make them loyal. in 2017[vii].

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

AskNicely

JANUARY 10, 2019

In 2013, a research study by Walker predicted that by 2020 customer experience will overtake price and product as the main differentiator for brands. Tracking of Customer Experience Metrics Now Required. Five Common Customer Experience Metrics. NPS – Net Promoter Score. CES – Customer Effort Score.

NPS 150

NPS Metrics Effort Score Customer Experience 150

SurveySparrow

JULY 3, 2021

Customer experience wasn’t always the trendy topic it is today. Brands typically prioritized competitive pricing and product development over the actual experience of their customers. So why is customer experience significant all of a sudden? Because consumers expect more from brands than ever before.

Brands 59

Brands Customer Experience Customer Journeys Social Media 59

ProProfs Chat

AUGUST 28, 2020

They want more personalization during their experience with your brand. Looking at growing customer expectations, 70% of businesses are working towards improving the customer experience as they expect more personalization.”. Customers also expect flexibility and consistency when communicating with a brand.

Customer Expectations 105

Customer Expectations Meeting Self Service How To 105

SurveySensum

FEBRUARY 20, 2024

Monitor Performance : Regularly monitor your performance in meeting customer expectations. Track key CX metrics such as CSAT score, NPS , and customer retention rates to gauge how well you’re fulfilling customer needs. Customer service isn’t just a department – it’s the heartbeat of your business.

Customer Satisfaction 52

Customer Satisfaction Self Service Strategy Customer Journeys 52

SurveySensum

FEBRUARY 20, 2024

Monitor Performance : Regularly monitor your performance in meeting customer expectations. Track key CX metrics such as CSAT score, NPS , and customer retention rates to gauge how well you’re fulfilling customer needs. Customer service isn’t just a department – it’s the heartbeat of your business.

Customer Satisfaction 52

Customer Satisfaction Self Service Strategy Customer Journeys 52

SurveySensum

MARCH 1, 2024

A retail company, MagnetHome enthusiastically embraced the Net Promoter Score and started measuring customer loyalty. They gathered all the responses diligently but stumbled into the “Everyone’s-the-Same” trap – treating all scores equally. 6 Common Rookie Mistakes in Net Promoter Score Analysis 1.

Net Promoter Score 52

Net Promoter Score Analysis NPS Effort Score 52

CSM Magazine

MAY 19, 2023

They use data gathered from customer interactions to pinpoint areas for optimization, making data-driven decisions that improve various aspects of a customer’s journey – from initial discovery, through purchasing and support, to long-term loyalty and brand advocacy.

Customer Journeys 52

Customer Journeys Customer Experience Net Promoter Score Effort Score 52

Help Scout

APRIL 27, 2021

Your relationships with your customers have more in common with relationships in your personal life than you might think. Like the happiness that you derive from being around your friends and loved ones, customer happiness is a product of a lot of time, effort, and learning. Why is customer happiness important?

Effort Score 135

Effort Score Net Promoter Score Customer Satisfaction Social Media 135

ProProfs Chat

MAY 31, 2019

Be it our personal relationships or even the relationship we have with the customers. For a business organization, having a loyal customer base is essential for success. Because: Keeping an existing customer costs up to five times less than winning a new one. How to Cultivate Customer Loyalty. Go the Extra Mile.

Loyalty Programs 66

Loyalty Programs Loyalty Net Promoter Score How To 66

Currency Alliance

NOVEMBER 16, 2021

Rewards that are interesting for less-frequent customers, as well as to frequent customers, motivate every customer to engage more, and increase the share of wallet that they allocate to your brand. but the effort is also high (perhaps 1-0.8 = 0.2). and a modest effort of perhaps 0.25 (i.e., 1-0.25 = 0.75).

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Currency Alliance

NOVEMBER 16, 2021

Rewards that are interesting for less-frequent customers, as well as to frequent customers, motivate every customer to engage more, and increase the share of wallet that they allocate to your brand. but the effort is also high (perhaps 1-0.8 = 0.2). and a modest effort of perhaps 0.25 (i.e., 1-0.25 = 0.75).

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

ProProfs Chat

AUGUST 8, 2019

Do you know that 52% of consumers make an additional purchase from a company after a positive customer service experience? Trust me, they all come looking for a good customer service experience, which at times, many brands fail to offer. But you need to know that good customer service stories aren’t made in a day or two.

Customer Service 51

Customer Service How To Airlines Omni-Channel 51

SurveySparrow

SEPTEMBER 20, 2022

When there is little interest in providing great customer service, your customers will realize that they are being taken for a ride and take their business to one of your competitors. Your customers will even forgive a sloppy product, but they will never forgive you if you treat them badly. Do you want to be in that position?

Customer Success 52

Customer Success Airlines Effort Score Net Promoter Score 52

Currency Alliance

FEBRUARY 26, 2019

We believe these trends will occupy most brands’ efforts during 2019. A great loyalty strategy runs in sync with the business and permeates virtually every customer-facing aspect. Emotional loyalty: add incentives along many touchpoints in customer journeys. A loyalty program should be relevant to 80% of customers.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Wootric CX Blog

MARCH 9, 2021

Begin With Net Promoter Score (NPS). It’s time to ask your customers some essential questions. To get customers to give you actionable feedback, you’ll want to use micro surveys. Give you a score (aka metrics!) on customer loyalty or satisfaction. Net Promoter Score (NPS). Customer Effort Score (CES).

Feedback 52

Feedback Net Promoter Score NPS Effort Score 52

Currency Alliance

JUNE 19, 2019

Really, for those relatively few brands achieving impressive levels of customer engagement, it’s breath-taking how fast the industry has progressed in such a short time. One brand even overcame the persistent limitations of blockchain to run a successful trial. On evidence at last night’s awards, these walls are crumbling.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

Currency Alliance

OCTOBER 29, 2019

To derive far greater profits from loyalty programs, brands should reappraise the way they issue loyalty rewards. This partly means dynamically adjusting pricing, based on business priorities and rich customer profiles. Such static rules can create habits, but are often not optimal to maximize brand affinity.

Loyalty 40

Loyalty Loyalty Programs How To Hotels 40

Pointillist

JUNE 15, 2018

Telecom brand O2 uses analytics and takes a journey-based view to improve customer retention. We have spent a lot of effort trying to understand why subscribers are leaving and when exactly they make the decision about leaving us—in many cases it’s months before their last activity on the network.

Customer Retention 110

Customer Retention Analytics Loyalty Programs Customer Journeys 110

Customer Guru

JANUARY 3, 2018

It was a gradual progression of the brand, expanding from a single unit in South Bengaluru to other locations in Bengaluru thereafter. Feedback to me is all about being heard at that moment and acting upon it to ensure that we put our best effort to resolve it. The journey has been fantastic since then.

Customer Centricity 95

Customer Centricity Healthcare Hospitality Management 95

Currency Alliance

APRIL 10, 2021

Certainly that’s the case if the outcome will be greater ROI from the department, and an increase in my brand’s NPS score. You might have noticed that several airlines mortgaged their loyalty programs in 2020 for many billions of dollars. If you get either of these dimensions wrong, no amount of points will make customers loyal.

Loyalty 52

Loyalty Marketing Loyalty Programs Touchpoint 52

Currency Alliance

FEBRUARY 10, 2021

In my opinion, if someone believes they have reached ‘best practice’, then they typically stop thinking about how to create more value for all stakeholders, and simply allow inertia to drive their customer engagement efforts. In fact, the most loved brands usually don’t have a points-based loyalty program at all.

Loyalty Programs 52

Loyalty Programs Loyalty How To Touchpoint 52

SurveySensum

FEBRUARY 10, 2022

Given its significance, how do you improve your Net Promoter Score? Did you know that 48% of your unhappy customers are likely to complain about negative experiences with brands to 10 or more people? How can you increase your customer base, revenue, and customer loyalty ? Know where you are.

NPS 52

NPS Net Promoter Score Strategy Effort Score 52

SurveySensum

FEBRUARY 3, 2022

Given its significance, how do you improve your Net Promoter Score? Did you know that 48% of your unhappy customers are likely to complain about negative experiences with brands to 10 or more people? How can you increase your customer base, revenue, and customer loyalty ? Know where you are.

NPS 52

NPS Net Promoter Score Strategy Effort Score 52