Currency Alliance

JUNE 19, 2019

This was my second year on the judging panel at the Loyalty Magazine Awards. Gamification and personalization have come on leaps and bounds in loyalty to supplement points and rewards. 1. Looking beyond transactional rewards. One brand even overcame the persistent limitations of blockchain to run a successful trial.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

Retently

MARCH 18, 2019

Well, by far the most effective way to measure customer satisfaction and loyalty is via the Net Promoter Score. Even today, Amazon is actually boasting amazing customer loyalty, at least according to Forbes ; however, the company isn’t quite ready to share exact customer numbers. Starbucks Customer Retention.

Net Promoter Score 133

Net Promoter Score Omni-Channel Company NPS 133

BirdEye

FEBRUARY 13, 2024

A recent Birdeye study highlights that almost half of consumers search for healthcare providers online, revealing a crucial opportunity. This blog looks at how strategic chiropractor marketing can effectively address the issues of limited awareness, attract more patients, and build loyalty through reputation management.

Marketing 59

Marketing Social Media How To Healthcare 59

ReviewTrackers

APRIL 12, 2019

How can companies achieve a better understanding of consumers’ new path to purchase? Today’s banking consumers typically begin their investigation online. According to finance industry research, online reviews are five times more influential than TV advertisements and six times more influential than social media advertisements.

Banking 92

Banking Social Media Infographics Rewards Programs 92

Currency Alliance

FEBRUARY 10, 2020

One of the earliest loyalty programs came out of the grocery sector. Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.

Loyalty Programs 52

Loyalty Programs Loyalty How To Hotels 52

BirdEye

MAY 31, 2023

It builds brand awareness Advertising may help you build brand awareness , but it can be expensive with a limited ROI in the short term. consumers today say friends and family are their top source of brand awareness. By offering such a substantial reward, the company revolutionized the referral program and grew faster than before.

Strategy 52

Strategy Marketing Social Media Rewards Programs 52

Currency Alliance

FEBRUARY 26, 2019

In December 2018, we published what we consider will be the Top 10 Trends in loyalty marketing during 2019. Businesses, their markets, and customer behavior have evolved dramatically in the past 10 years, yet most loyalty programs have only made incremental changes (in some cases to the detriment of customers).

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Second to None

APRIL 12, 2018

Segmentation and target marketing will better engage your customers, build loyalty, increase customer lifetime value, and improve your return on investment.” Customer loyalty program data. Consider honing in on repeat guests and incentivizing them with a customer loyalty program.

Marketing 67

Marketing Social Media Loyalty Programs Rewards Programs 67

Bold360

JULY 13, 2017

Often includes a bricks and mortar store, a website, a mobile phone website or app, advertisements, word of mouth, social media pages and more. If an advertisement on a billboard or a website has familiar branding and design, it will be more eye-catching to a potential customer and more likely to get their attention.

Omni-Channel 56

Omni-Channel Multi-Channel Advertising Social Media 56

West Monroe

JULY 24, 2017

Across all industries – from utilities to banking and from healthcare to education – organizations are tapping into unprecedented amounts and types of actionable “big data” to understand consumers and drive powerful engagement. With the institution of loyalty reward programs, the collection of purchase/transaction data took off.

Data 51

Data Marketing CRM Advertising 51

Service Untitled

NOVEMBER 28, 2011

The campaign, started by American Express small-business unit has helped to advertise the advantages of shopping locally – personalized service, convenience, and the opportunity to promote healthy economics in one’s own neighborhood.

Retail 44

Retail Rewards Programs Advertising Customer Service Strategies 44

SmartKarrot

APRIL 22, 2022

Businesses are always focussing on lead generation and targeted advertising for customer acquisition. Using these, you can make sure that the customers get to familiarize themselves with the product/service and thus earn their loyalty. Design a reward program. However, customer acquisition is something that demands focus!

Customer Retention 10

Customer Retention B2B Strategy Rewards Programs 10

ProProfs Chat

MAY 28, 2020

People think of loyalty as a customer for a lifetime, but it is really much simpler than that. However, brand loyalty has become just another ‘buzz-phrase’. What Is Brand Loyalty. What is brand loyalty? How to build brand loyalty? There is an out and out need to rethink what brand loyalty really means.

Loyalty 93

Loyalty Brands Customer Experience Loyalty Programs 93

Currency Alliance

JULY 24, 2018

During the past 20 years, I´ve stayed in hundreds of IHG hotels and amassed hundreds of thousands of loyalty points. HomeAway had advertised a free year’s renewal subscription (about $350) if no bookings were made in the first year. I’m a member of loyalty programs with two different airline alliances: One World, and SkyTeam.

Travel 40

Travel Course Customer Experience Airlines 40

SmartKarrot

NOVEMBER 2, 2020

It will help increase brand loyalty which translates to customer loyalty and retention.”. This is what’s worked for me: put up a loyalty program of some kind, where your returning customers are rewarded. This creates a sense of loyalty. You can even reward them by creating a loyalty rewards program.

Customer Retention 21

Customer Retention Strategy e-support Social Media 21