Remove 2020 Remove Advertising Remove Customers Remove Loyalty Programs
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3 Ways Travel Brands Can Transform Their Loyalty Programs in Response to Covid-19

Oracle

According to a McKinsey report, available seat miles on US airlines were down 71% in April 2020 from the previous year. And for the most avid travelers engaged in airline, credit card, and hotel loyalty programs, 2020 provided extremely limited opportunities to maintain status, earn points, or redeem travel rewards.

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Brand Move Roundup – July 2, 2020

C Space

The Brand Move Roundup – July 2, 2020. My guess is that all these advertisers will be back on the platform soon enough.”. Now, Walgreens plans to build out customer IDs for those 100 million members in order to personalize the experience for each.

Brands 52
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Customer-driven future: Indonesian Customer Experience Trends to watch for in 2020

SurveySensum

Indonesian Customer Experience Trends to watch for in 2020. Today, customer experience is perhaps the most important aspect for any business to succeed. It was not too long ago when businesses claimed that the key to winning customers is in the product or service they deliver. But, today things have changed.

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Brand Move Roundup – July 21, 2020

C Space

The Brand Move Roundup – July 21, 2020. The planned hundreds of thousands of tests, over the course of the potential season, are expected to cost around $75 million, but the NFL has powerful incentives to play, including revenue from the TV networks that now rely on it to connect audiences with advertisers. Read More.

Brands 52
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Brand Move Roundup – September 18, 2020

C Space

The Brand Move Roundup – September 18, 2020. Mouret joins the upscale American brand Oscar de la Renta as the second designer on board with Amazon’s newly launched Luxury Stores , which will offer Prime customers a “luxury shopping experience”. But now “all of my customers are on Amazon”, Mouret said. That is the reality.

Brands 40
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Punching Above Its Historical Weight: Why Retention Should No Longer Play Second Fiddle to Acquisition

Optimove

Advertising and branding not only come first in the funnel but also historically. It’s also sexier, and it’s easy to see why: if you greenlight an advertising campaign, the people next to you on the train can rustle through a newspaper or glance out the window and bump into your work. First, because it was here first.

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Building Brand Trust in a Recession

2020 Research

In times of recession, it’s important to know how to keep your business afloat and your customers happy. As a business, it’s your job to understand and respect these boundaries while also navigating through them, so you can continue growing your business while ensuring your customers are happy. Don’t Expect Your Customers to Be Loyal.

Brands 52